Ceylinco Life policyholders sixth 'Family Savari'
Ceylinco Life's sixth 'Family Savari' promotion for policyholders
spent a day out at the Leisure World Theme park .
Comprising of 500 policyholders and their families, the group was
treated to the full gamut of rides and slides that Leisure World has to
offer, and four families from Teldeniya, Maggona, Walasmulla and Ella,
each won a helicopter ride at this event, which is one of four
components of the Ceylinco Life Family Savari.
The excursion to Leisure World was preceded by an all-expenses-paid
visit to China for 40 people from 10 policyholder families, under
Ceylinco Life's 'Family Savari 6.' In May, 200 people from 50
policyholder families will tour Singapore, and the winners of the grand
prizes of a holiday in Paris for 20 people from five policyholder
families will visit the romance capital of the world.
Addressing policyholders and their families at the start of the
Leisure World outing, Ceylinco Life Director/Deputy CEO Thushara
Ranasinghe said the Family Savari promotion, by far the largest in Sri
Lanka's insurance sector, was an example of how the company shares its
success with its policyholders. "Our policyholders are the principal
contributor to our market leadership over the last nine years," he said.
The promotion period for Family Savari 6 was from August to December
2012, during which all active long term Ceylinco Life policyholders as
well as holders of Ceylinco Life Retirement Accounts (CRAs) were able to
earn multiple winning chances up to a maximum of 10, at two draws.
In all, 13,760 people belonging to the families of 3,440
policyholders have to date benefitted under the Ceylinco Life's Family
Savari series of promotions.
Independently rated as one of Sri Lanka's most valuable brands,
Ceylinco Life celebrated its 25th anniversary on 14th January 2013. The
company has maintained its leadership of the country's long term
insurance sector from 2004 onwards, and has won multiple international
and local awards for its commitment to the community and success in
brand equity building. |