Launch ‘e-Mobile Adz’, a unique SMS-based system:

ANCL in partnership with Dialog, Mobitel and Etisalat

Shirajiv SIRIMANE

The Associated Newspapers of Ceylon Limited (ANCL), the country's leading publisher of newspapers in all three languages, has partnered with three leading cellular service providers to offer ‘e-Mobile Adz’, a unique SMS-based system for placing classified advertisements in ANCL newspapers.

The groundbreaking initiative, was launched yesterday in Colombo and would enable nearly 80 per cent of the 20 million mobile subscribers throughout Sri Lanka to place classified advertisements in the Silumina and the Sunday Observer, the weekend Sinhala and English newspapers with the largest circulation through their mobile phones in just a few easy steps.

All you need is a Dialog, Mobitel or Etisalat connection (post-paid or pre-paid), to place classified ads containing upto 45 words in these newspapers. Customers would be able to save time and travelling expenses, while receiving instantaneous confirmation of their ad placement. The service would be available via SMS and a free Android App would be extended to all Sinhala and English newspapers published by the ANCL in the near future.

Apart from the normal charge for the advertisement(s), there would be no additional charges,” said General Manager ANCL, Abhaya Amaradasa.

Dialog, Mobitel and Etisalat users could dial #429# to avail themselves of the service, which would provide a unique reference number and guide the user through each simple step. Once accepted, a confirmation message from ANCL is sent to the customer with the publishing details.

Senior General Manager Dialog Axiata, Fariq Cader,

New CEO of Mobitel Kapila Chandrasena,

CcO Etisalat Robert Lee,

General Mananger ANCL, Abhaya Amaradasa

M. O. Jayah DGM, Pre-Press Systems & Administration ANCL addressing the event.

Advertisers would not have to pay any additional charges to avail themselves of this service.

This is yet another innovative customer-focused initiative by ANCL, which has always been at the forefront of technology.

ANCL is the market leader in classified advertising in Sri Lanka and it is the latest partnership with the three leading mobile service providers, signifies ANCL's commitment to serve its readership and clients through the convergence of traditional and new methods of communication.

Mylinex, Technology was the team behind this ground breaking technology which is also a green initiative.

This project was coordinated by Prabuddha Athukorala, Assistant Production Manager ANCL.