Photo Technica appoints CEO

The Board of Directors of Photo Technica Pte Ltd., sole distributor for Nikon digital cameras in Sri Lanka appointed Selvaratnam Nimal as CEO effective April 1, 2013. The Board created this position to take the company and Nikon brand to greater heights and further strengthen market leadership for Nikon brand in Sri Lanka.

Nimal comes with a wealth of experience and knowledge after serving for more than 25 years in the photo industry with various organizations prior to his last role as Business Unit Head of Imaging and Information Business Unit of Hayleys Consumer Products Limited.

The Managing Director of Photo Technica Harsha Malvenna said, “Our new CEO will use his proven passion, skills and strengths to the advantage of the company. We trust he will guide and drive our team to achieve double our market presence in two to three years time. He will be responsible working out and implementing his new strategies to achieve the expectations of the board.”

After the appointment as CEO Nimal said, “I am honoured to serve as Chief Executive Officer of this great organization. In the last 55 years Photo Technica played a vital role in the industry. I firmly believe my knowledge, experience, contacts and the relationship I developed over the years with the industry professionals will help me to make the difference for the betterment of the company and the Industry as a whole”. “I have many plans to get the maximum out of existing opportunities and also to create new avenues. Product portfolio too will be expanded, he added.

Nimal is a well known personality in the industry with the proven track record. His aggressive marketing and technical knowhow helped Fujifilm Brand to achieve market leadership for their Frontier Digital Minilab system in Sri Lanka.