First fruit and vegetable wholesale price terminal
Cargills Food City, has launched its first Fruit and Vegetable
wholesale price display terminal at its fresh produce collection centre
in Thanamalwila. The terminal was ceremonially declared open by Minister
of Coconut Development Jagath Pushpakumara last month.
Chief Operating Officer-Retail, Sidath Kodikara Cargills (Ceylon) PLC
said that the launch of the wholesale price terminal further reiterates
the commitment of Cargills towards the empowerment of smallholder
farmers. "Cargills continues to offer prices above the wholesale market
to farmers along with technical inputs, training, and market information
while facilitating credit. Through our retail chain and our Group's
manufacturing facilities we have created a revolutionary shift in taking
thew market to the farmer. Today with this launch of the price terminal
we have taken this a step further by providing market intelligence to
the farmers." He added that the price terminals would be launched at all
collection centres under the Group including Jaffna, Nuwaraeliya and
Bandarawela.
Cargills had during the year concluded, collected over 3,800 metric
tonnes of fruit and vegetable from thew Gangeyaya community in
Thanamalwila, to the value of Rs 238 million.
The ceremonial launch of the Cargills wholesale price terminal was
held alongside the distribution of Rs 1.9 million worth of benefits to
the farmer community as part of the Cargills Farmer Community
Development Fund established in Gangeyaya, Thanamalwila.Over 40
scholarships wee awarded to students who have passed Grade 5 Scholarship
exams and those pursuing Advanced Level and External Degrees. A further
5 laptops were awarded to students from the area pursuing University
education.
Fifty four students who are from families facing economic challenges
were also granted learning material while a further 15 farmers who have
made the highest contribution towards fresh produce collection from the
area were given farmer equipment.
In addition a resting hut and 100 chairs was donated to the Farmer
Society while plastic crates for post-harvest transportation was
distributed among 30 farmers. Cargills Food City also provided HNB
Assurance Farmer Insurance schemes for 137 farmers free of charge. The
scheme entitles farmers to death, accidental death, disability and
permanent disability covers as well as hospitalization benefits.
This disbursement of benefits comes as part of the annual community
development initiative planned by Cargills together with the farmer
community and World Vision Lanka. Explaining the project, Deputy General
Manager Haridas Fernando Agribusiness for Cargills said, "every time
Cargills buys a kilogram of vegetables form the farming community in
Gangeyaya 50 cents goes back to a community development fund. Annually
the funds are utilized for scholarship and projects that would develop
the quality of life of this community."
General Manager, Keerthi Gunasekara, Retail Operations of Cargills
added "We have developed a similar fund at our collection centres in
Jaffna and Moneragala with plans to expand the concept to all farmer
communities we work with. The funds provide scholarships for needy
children from the community, resources for learning and advancement and
even meet basic community infrastructure needs such as utility
connections, community centres, libraries etc. Our focus is to engage
the communities that work with. The funds provide scholarship for needy
children from the community, resources for learning and advancement and
even meet basic community infrastructure needs such as utility
connections, community centres, libraries etc. Our focus is to engage
the communities that work with us to charter their own course of
development." |