Glitz and ChaThak stretch 'loving arms' for needy children

Ruwini Jayawardana

Love, hope and giving are emotions that are rekindled during this season. Renowned retail brands Glitz and ChaThak joined hands recently to to engage in the worthy cause of supporting the less privileged children at the SOS Village in Piliyandala.

Glitz customers can become a part of this deed of goodwill when they purchase ChaThak brand T-shirts at Glitz. T-shirts of various shades with catchy slogans for ladies, gents and children are on offer at the outlets. ChaThak's range consists of categories like Loving Arms, Twin Hearts, Lanka Style, Cute Kids and many more. Their specialty is that they mix typical Sinhala terms with words used by teens and are included in the everyday lifestyle of the modern era. They also launch new T-shirts every month.

"Our aim is to put a smile on the faces of these needy children in the country," Glitz Operations Manager A M M Shafeek explained at the event held at SOS Village, Piliyandala, to signify the partnership between Glitz, ChaThak and the SOS Village.

The team will donate two percent of its T-shirts sales to orphanages and less privileged children, on a monthly basis. Out of this total amount, 50 percent will be donated to the SOS Children's Village and the balance 50 percent towards similar projects around the island.

With six villages in various regions such as Jaffna, Galle, Monaragala, Nuwara Eliya, Piliyandala and Anuradhapura SOS Children's Villages have been the shelter for many children and youth striving to make a better living.

"SOS has been looking after abandoned children for over 60 years. Many of the children who have sought help from us have gone on to become professionals like university lecturers, doctors, accountants and, of course, labourers. Each person has diverse skills and contributes to fulfilling the needs of the other. If not for SOS' intervention, these children would not have had such opportunities to excel or to be brought up in a loving home," SOS Deputy National Director Divaka Rathnadurai said.