Amcham's Intellectural property rights awareness campaign gets under
way
The second IPR enforcer education initiative by the American Chamber
of Commerce in Sri Lanka (AMCHAM), commenced on Monday, April 8, at the
National Police Academy, Katana.
58 OICs of islandwide Special Crimes Investigations Bureaus, gathered
for a five day residential diploma course on Intellectual Property
Rights.
The course was being conducted by retired DIG and Attorney-at-Law, M
K D W Amarasinghe and Deshan Hewavithana, Attorney-at-Law, Sudath Perera
Associates, who are well versed in the subject of IP law.
Addressing the gathering, SSP Asanga Karawita thanked Vijaya
Ratnayake, President, AMCHAM, for facilitating the Diploma course.
Vijaya Ratnayake, President AMCHAM, in his presentation, gave an
insight into AMCHAM's activities and its involvement in carrying out
islandwide public awareness programmes.
The objective of the campaign is to educate the public on the
importance of buying genuine products and to generate an awareness in
respect of counterfeits.
AMCHAM presently airs TV advertisements in all three languages on
Sirasa, Shakthi and MTV Sports and carries out newspaper campaigns in
all three languages in the Daily News, Dinamina and Veerakesari
newspapers.
The American Chamber of Commerce in Sri Lanka, has taken a key role
in the past and shall continue to do so in the future, to facilitate
awareness and enforce the existing IPR law in Sri Lanka. |