Dinapala Group wins prestigious Grand Prix Award

Sara Pathirana

The Sole authorized distributor for Philips in Sri Lanka, Dinapala Group, had won the prestigious 2012 Grand Prix Award for the distributor with the highest growth achiever in Asia Pacific out of 32 countries. This award was achieved for the second consecutive time.

“This is a special event for us as sole distributors in the country and an incentive for us to keep going forward.

"We have come a long way, especially when it comes to promoting the brand in the country. Without doubt, Philips already has established a loyal customer base and we still strive to emphasize our presence out there in the market,” Roshan Dinapala, Managing Director, Dinapala Group acknowledged.

Dinapala Group had been active in the importing and distributing scene of Philips products and has worked hard through promoting campaigns and marketing activities such as conducting live demos, road shows, carnival sales that is held annually in venues such as the BMICH.

Philips branding and SMS campaigns by paper, email and leaflet campaigns is also organized. Dinapala Group also sponsors the lifestyle programme Liyasevana on Swarnavahini as well as the popular cookery show, Cook with Don.

“In order to support the brand and give it a further heads up in the market, we have decided to conduct a Grand Prix event,” Joyce Ong, Senior Sales Manager, Exports Asia Pacific for Philips Consumer Lifestyle, said.

“Sometimes, trying to find out what exactly the average consumer wants and we need to make sure that our products meet their everyday demands.

"It is very clear that Sri Lanka is economizing and customers today are even more conscious of what they buy. From our side, we want to make sure that the product reaches them conveniently and we welcome feedback, positive or otherwise as that helps us establish future settings for the brand,” Selina Thurer, General Manager, Asia Pacific, Vice President, said.