Marketing in Sinhala with Global Academy of Marketing

The Global Academy of Marketing ( Registered in the United Kingdom) conduct a marketing program of five levels from General Certificate in Marketing up to the Post Graduate Diploma in marketing leading to a Master Degree (MBA or MSc) worldwide . Arrangements have been made for students to follow the first two levels of the program, namely the General Certificate in Marketing and the Advance Certificate in Marketing in any accepted language they prefer in any institution they select, according to the languages and nationalities in various countries.

The Director of Global Academy of Marketing, Prasanna Aluthge, said that their objective is broadly “socializing” this subject through studying it in one’s mother tongue.

He further said, that making this subject familiar to the middle and lower strata of the society through one or common educational program in a single medium/ language is seen as an impossible task as all countries of the world, poor and rich, are considered en masse, the art of marketing mostly varies in the ethnic, cultural and religious contexts.

Speaking further he said that as the success or the failure of marketing is decided to a large extent on the feelings, thought processes and economy of the people, these two courses are teaching the fundamentals of marketing through the mother tongue of the country to suit the environs and the culture.

This is probably the one of its kind program in the world and Global Academy of Marketing expect other Educational entities in the globe to follow the footsteps to enhance the awareness and improve the knoledge of the subject locally and globally.

The small, medium and large scale enterprises of many countries including Sri Lanka have faced a decline in the subject field pertaining to marketing.

This deficiency is amply demonstrated in the fast developing fields of tourism, apparel, health, banking, transport and communications fields in Sri Lanka. Many of the problems that arise in these fields can be overcome and steered to success through the human resource of the marketing sphere.

If the existing conditions are allowed to continue, it is possible that a massive degradation in the above mentioned and unmentioned fields will take place and targeting those enterprises at foreigners will be next to impossible.

Global Academy of Marketing has introduced this course in the Sinhala language with the objective of developing the above mentioned human resources.

Each level of the marketing program consists of eight subjects.

A broad theoretical knowledge is imparted in the class room and students are turned into fully fledged marketing professionals through connected practical activities.

This total program is basically divided into two sections as the General Pathway and the Professional Pathway.

Only the first section, the General Pathway, can be studied in the Sinhala medium.

The balance sections have to be studied in the English language. Students who successfully complete the fifth level, the Post Graduate Diploma in Marketing, and obtain the necessary professional marketing qualifications get the opportunity of reading for a Post Graduate Degree in Marketing Management in a foreign university.

All students who complete the course successfully are awarded a valuable, nationally and globally accepted certificate. Furthermore, the certificate recipient will get a qualification professionally accepted in the marketing field such as JGAM, SGAM, AGAM, MGAM and FGAM to be used after their names.

This marketing program introduced to Sri Lanka in the Sinhala medium by the Global Academy of Marketing will open the doors for a post graduate degree that is a higher education qualification in marketing.

These courses are of immense value to small and medium scale entrepreneurs, sales executives and apprentices in large scale organizations, professionals in fields such as medicine, law, engineering and IT, people in the hotel and tourism trade, banking and finance, insurance, construction, super markets, apparel and beauty culture.

Furthermore, the profession of marketing is included in the highly paid employment category with the highest number of employment opportunities.

Many people are aware of the fact that a dedicated marketer can earn unlimited amounts of money as remuneration.

Professionals with accepted higher education qualifications and professional experience who are currently lecturing on marketing in reputed educational Institutions or Institutes who have the capacity and capability to deliver these courses on marketing and willing to conduct these courses with Global Academy of Marketing.

More information could be ocbtained from www.gameducation.co.uk or e-mail [email protected] .