Orange Electric introduces industrial product range to SL

Sri Lanka's premier manufacturer of electrical and lighting products, Orange Electric has introduced its industrial product range to Sri Lankan, South Asian and South East Asian markets simultaneously.

With this new move, Orange industrial products will support the industrial sectors of Sri Lankan, South Asian and South East Asian regions, enabling local and international industrial panel makers to meet their electrical component requirements efficiently and effectively.

The Orange industrial product components were officially launched at a grand event held at the Company's Head Office in Navinna. The event was attended by dealers and distributors of Orange industrial. "We firmly believed that we should enter into the industrial sector in expanding our portfolio to satisfy the ever demanding need for quality industrial products. This will further strengthen the brand 'Orange' which has already positioned itself strongly in the market with its domestic products," Kushan Kodituwakku, Managing Director of Orange, said addressing the launching ceremony.

With Orange launching industrial products, the Company's product portfolio expanded from domestic to industrial applications including switches and sockets, electrical wiring cables, low voltage switch gear, data-com accessories, industrial panel boards, energy saving lamps (CFLs) and LED lamps.

Having Sri Lanka as the base, Orange will also distribute its industrial products to Bangladesh, Pakistan and Nepal - three vibrant South Asian markets. Also, Orel Far East, the joint venture Company in Singapore, will introduce Orange industrial products to Singapore, Malaysia, Indonesia and Vietnam.

"Our industrial components are made by internationally acclaimed manufacturers who adhere to the highest quality standards. Hence, we can meet standards and requirements of any high profile consumer, local or international. Plans are afoot, the Managing Director Mr. Kushan Kodituwakku added, to take the brand "Orange" into the Middle East and European regions.