Hameedia enhances power dressing 'The Wardrobe'

Sri Lanka's leading menswear specialist Hameedia once again clinched a Sri Lankan first with the launch of its 'Wardrobe'. This unique concept, as its name suggests, is aimed at modern day males who are looking for both quality and their clothing requirements to be met in one package. The Wardrobe comes in four editions - 'Platinum', 'Gold', 'Silver' and 'Bronze' and caters to different price ranges.

The Platinum and Gold Wardrobes consist of products from Hameedia's premium brand Envoy, which is on par with the best international brands, while the Silver and Bronze Wardrobes incorporate high quality and value for money with the Le Bond range.

These wardrobes go one step further by not being limited to clothes alone, but by also including accessories such as belts, cufflinks, shoes.

The Wardrobe concept gets its unique edge as celebrated menswear designer Fouzul Hameed gets personally involved with individuals and helps them design and customise the wardrobe of their choice, according to their specific requirements.

Hameed said that this was the very first time that a local clothing company has mooted the idea of a complete wardrobe.

It has been created with Hameedia's central theme of 'Real Men wear Real Clothes' in mind. Added to the convenience are zero-interest easy payment terms for credit cardholders, which is another first in Sri Lanka.

"These wardrobes are an advantage to busy people who have no time to shop at leisure. The Wardrobe provides multiple benefits with individual customisation, attire to match one's physique and personality, and, a free professional consultation, just to name a few. It also eliminates shopping on an ad-hoc basis and wasting valuable time discussing with a sales person who might not fully comprehend one's needs. The Wardrobe brings power dressing into focus and empowers one with the right tools which make that strong first impression every time and all the time", Hameed said.