Compassionate children help Brandix promote water agenda
The thoughts of children on a topic of critical importance to Sri
Lanka and the world water have helped several schools receive water
supply systems and sanitation projects from Brandix under a novel
community initiative of the country's leading apparel exporter.
Some of the water supply projects donated to schools by
Brandix under its World Water Day 2012 programme |
Hundreds of children aged 5-15 from all over Sri Lanka responded to
an invitation from Brandix in March last year to pen a 250 word essay on
'My Water Wish for Sri Lanka' as part of the company's efforts to mark
World Water Day, which falls on March 22.
The winner in each language was promised a water supply system or
sanitation project, while 15 merit award winners would receive projects
each.
Emotive pleas for conservation couched in colourful language flowed
in, with many contestants recalling the famous water decree of King
Parakramabahu the Great, who ruled Sri Lanka during the greatest period
in the history of irrigation in the country. These efforts were judged
by a panel of professionals in the water sector.
When the winners were announced, several chose to donate the projects
they had won to schools with greater needs than their own, displaying a
sense of generosity and empathy beyond their years.
"The outcome of this project completely exceeded our expectations,"
said Anusha Alles, Head of CSR at the Brandix Group. "The depth of
understanding evident in the essays of the children, and the compassion
they displayed towards fellow students in distant areas, was
heart-warming."
The English category, Bilal Marikkar of Trinity College, Kandy and
Fathima Afra Irfan of St. Paul's Girl School, Milagiriya were adjudged
joint winners and each won a water supply system. Irfan requested that
the water supply system she won be donated to the Sulaimaniya Muslim
College, Kannattota.
The Sinhala and Tamil essay winners were Samadhi Kavishani of
Basilica College, Ragama and M. Sharmini of Tholpuram Vikneshwara
Vidyalaya, Chullipuram.
Among the merit award winners, Bhagya Pandithakeralage of St.
Bridget's Convent, Colombo donated her project to Perakuwattana Sinhala
College, Puttalam; Ranuli Palipana of Musaeus College, Colombo donated
her project to Vilimbula Vidyalaya, Henegama; Joel Albert of Gateway
College, Colombo donated his project to Hevavitharana Vidyalaya
Rajagiriya, and Ravinantha Bhavadharani of Kathireshan Ladies College
Nawalapitiya donated her project to Crainghead Tamil School in
Nawalapitiya.
All these water supply systems and sanitation projects have been
completed and donated to the respective schools by Brandix on behalf of
the essay competition winners, ahead of World Water Day 2013.
The Brandix Group's principal CSR efforts are driven by the central
corporate theme of 'Water' and constitute a long term commitment to
increasing the availability of water and the provision of safe drinking
water to those most in need.
The Group's community outreach initiatives also include providing
wells and pipe-borne water to communities in and around its
manufacturing plants and the improvement of sanitation facilities in
needy areas.
Brandix also conducts a series of educational programmes titled 'Jalavahini'
for women leaders of community-based organizations (CBOs) in Sri Lanka's
water sector, in collaboration with government agencies and like minded
corporate sector partners. In 2012, the company conducted six Jalavahini
programmes, reaching representatives of more than 200 community based
organizations. |