Ceylinco Life celebrates Life Insurance Week

Nearly 5,000 sales professionals from Ceylinco Life will literally 'Walk the Talk' this month, when the life insurance leader conducts its sixth annual Life Insurance Week (LIW) programme.

They will be deployed to visit homes across Sri Lanka from February 11-17, in a concerted effort to create awareness of the value of life insurance among a wide cross section of the populace.

This year, the key target will be to reach people who do not have any form of protection via life insurance and to offer life cover of Rs 1 million or more to as many as possible, the company said.

"The Life Insurance Week initiative is integral to our vision to protect every Sri Lankan family with life insurance," Ceylinco Life's Managing Director and CEO, R. Renganathan said.

"Over the past five years, it has resulted in thousands of people getting covered, and is a great example of a 'win-win' for the company and the community."

In many instances, members of Ceylinco Life's country-wide sales force will pre-identify potential policyholders and obtain appointments to visit them during the Life Insurance Week. This year, every new policyholder who obtains a life policy with a minimum monthly premium of Rs 1,500 will receive a gift pack from Ceylinco Life.

Several branch level activities have also been planned during the week, which will be supported with a mass media advertising campaign to educate the public on the value of life insurance, the company said.