Valentines in Silk

Usher in the season of romance this February with Valentines in Silk by amanté which offers Sri Lankan women the perfect blend of elegance and sensuality, making this Valentine’s one to remember.

This is the brand’s second collection to hit the stores in Sri Lanka, the first being their successful Autumn Winter 2012 collection launched back in December 2012.

The exclusive collection, aptly named Luxury Silk is the perfect ode to romance, bringing out the brand’s essence of sophistication; a blend of shimmery silk and elegant scallop embroidery. Designed in detailed top stitched panels and trimmed with gold fittings, the red and black combination is available in a padded wired demi-bra and low-rise brief. Also on offer will be the brand’s previously launched collections such as Blush, Envy Me, Floral Luxury, Satin Edge, Perfect Lift and Lace Glamour in red and pink hues, to augment the seasonal mood.

To add to the excitement, amanté’s Valentines in Silk campaign is running limited in store offers for customers who purchase the Luxury Silk coordinated set (bra and brief).

Apart from targeting a demographic of women who are increasingly influenced by quality and brand value of the product, amanté plans on offering Sri Lankan consumers product ranges inspired by seasons. With the launch of the brand in Sri Lanka, fashion and elegance has taken center stage in a market space that was once cost oriented.

The exclusive Valentine’s collection can be viewed online on http://www.amante.lk/ashion.

Launched in India in October 2007, amanté is a subsidiary of MAS Holdings, South Asia’s largest supplier of niche market intimate wear.

The brand embodies two decades of excellence by MAS in this field. With a vision to be the leading premium brand in the Asian region, the product offers elegance, comfort and value to the modern Asian woman.

Their fully integrated supply chain and design offices in New York, London and Hong Kong offers a premier product set to the latest international trends and styling. Emphasizing on the specialty of each product, just like the woman it adorns, amanté is currently sold in over 400 retail outlets across India.