Ceylinco Life celebrates Life Insurance Week
Nearly 5,000 sales professionals from Ceylinco Life will literally
'Walk the Talk' this month, when the life insurance leader conducts its
sixth annual Life Insurance Week (LIW) programme.
They will be deployed to visit homes across Sri Lanka from February
11-17, in a concerted effort to create awareness of the value of life
insurance among a wide cross section of the populace.
This year, the key target will be to reach people who do not have any
form of protection via life insurance and to offer life cover of Rs 1
million or more to as many as possible, the company said.
"The Life Insurance Week initiative is integral to our vision to
protect every Sri Lankan family with life insurance," Ceylinco Life's
Managing Director and CEO, R. Renganathan said.
"Over the past five years, it has resulted in thousands of people
getting covered, and is a great example of a 'win-win' for the company
and the community."
In many instances, members of Ceylinco Life's country-wide sales
force will pre-identify potential policyholders and obtain appointments
to visit them during the Life Insurance Week. This year, every new
policyholder who obtains a life policy with a minimum monthly premium of
Rs 1,500 will receive a gift pack from Ceylinco Life.
Several branch level activities have also been planned during the
week, which will be supported with a mass media advertising campaign to
educate the public on the value of life insurance, the company said. |