Nestlé Lanka launch of Shaktigen!
Nestlé Lanka launched its first innovation for the year, Shaktigen; a
nutritious, milk based drink fortified with glucose, energy releasing B
vitamins and a delicious tangy fruit flavour. Shaktigen is the first
ever milk based, glucose drink to be launched in Sri Lanka.
Said Ruwan Welikala, AVP, Ambient Dairy for Nestlé Lanka "We're very
excited to launch Shaktigen in Sri Lanka. It is the ideal 'drink on the
go' for children to recharge themselves at any point of the day. As a
beverage that not only tastes good but also caters to the nutrition
requirements of young children, Shaktigen strongly reflects our
company's nutrition, health and wellness priorities."
Made from 100% pure fresh milk that is collected daily from Nestlé's
network of over 18,000 local dairy farmers, Shaktigen is a truly local
innovation built on strong consumer insights. Shaktigen benefits from
Nestlé's over 145 year global heritage in providing mothers with the
best milk-based nutrition solutions for their children's all round
growth and development. Promising 'a zip in every sip', the product is
priced at only Rs. 25, making it one of the most affordable
ready-to-drink beverages in the island.
Said Ganesan Ampalavanar, Managing Director of Nestlé Lanka PLC "As
the world's leading Nutrition, Health and Wellness Company, we aim to
enhance the lives of our Sri Lankan consumers with nutritious and great
tasting products that are affordable.
We're proud to note that Shaktigen is yet another testament to our
commitment to 'Creating Shared Value' in our local communities;
strengthening the trust our consumers.
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