MOBITEL'S LIYASARA NOMINATED FOR GLOBAL MOBILE AWARD
Mobitel's Liyasara - a mobile telephony tariff plan designed
especially for women, was nominated for a Global Mobile Award today.
Tailor-made to bridge the gender gap in mobile phone penetration,
this special tariff plan was a first in the industry.
Liyasara was launched on International Women's Day last year, as a
tribute to Sri Lankan women.
Making it even more invaluable, this package included a Voice, SMS,
Data, VAS (Value Added Services) bundle accompanied by an insurance
cover, otherwise unaffordable at this price.
Announcing the nominees today for the 18th annual Global Mobile
Awards, the GSMA stated that they will present the awards on Tuesday,
February 26, at the GSMA Mobile World Congress.
A total of 158 nominees have been shortlisted for this year's Global
Mobile Awards.
Over 600 entries and nominations for the 37 awards have been
assessed, making it the largest ever number of honours to be presented
at the Global Mobile Awards this year.
To select the nominees for the 2013 awards, more than 160 independent
analysts, journalists, academics and subject matter experts throughout
the world participated in the judging process.
The Mobile World Congress 2013 will be held February 25 to 28 at the
Fira Gran Via in Barcelona.
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