Airtel Lanka completes four years
Investments over $325 million and continued focus on its Sri Lanka
operations, Bharti Airtel, a leading global telecommunications company
with operations in 20 countries across Asia and Africa, has completed
four years of operations in Sri Lanka with an expanded footprint and a
growing suite of seamless voice and data services facilitated by an
upgraded network. The Company which entered Sri Lanka on 12 January
2009, has transformed Sri Lanka's telecom landscape by introducing best
practices acquired from being the world's fourth largest telecom
operator. With an investment of over $325 million in its Sri Lanka
operations, Airtel Lanka continues to further strengthen its market
position by offering products and services that are innovative,
affordable and relevant for customers in Sri Lanka.
Suren Goonewardene |
Commenting on this occasion, Suren Goonewardene, Chief Executive
Officer/Managing Director, Bharti Airtel Lanka said, "As Airtel
completes four years of operations, overcoming many challenges in Sri
Lanka, it is encouraging to see the tremendous response our organization
and our brand has received from customers and partners in this market.
Despite intense competition, the organization has grown tremendously,
resulting in over 40,000 touch points established across the island
striving to satisfy the needs of all users within the Sri Lankan
community. Our IDD, Data and Roaming strategies have been very effective
in contributing towards the positive growth of Airtel Lanka. Going
forward, with new attractions, innovative products and services,
affordable prices and unbeatable customer experience we will continue to
leverage our global learning towards further enhancing Airtel's market
position in Sri Lanka. We are confident that Airtel is well placed to
further capitalize on the huge telecom opportunity that this country
offers."
Year 2012 was a significant year for Bharti Airtel in Sri Lanka,
marking the completion of an extensive exercise to enhance its coverage
across the island. By December 2012, Airtel Lanka announced the
achievement of reliable islandwide coverage provided by 1600 towers
covering all 25 districts. Of these, over 650 towers offer 3G services
to each region. The modern network architecture and infrastructure
translates into a smoother experience for customers by supporting back
end systems on both the pre-paid and post-paid platforms. Earlier in
2012, Airtel also completed a 6-month network upgrade in the Colombo and
Greater Colombo areas which enabled it to deliver data services of
unparalleled quality. The upgraded locations have the capability of
delivering high speed HSPA+ at selected sites whilst carrier grade ISP
solutions have been deployed to ensure consistent data speeds. In a
strong endorsement of the Bharti Airtel service assurance, the operator
was ranked first among all mobile broadband operators in the speed
monitoring tests carried out by the Telecom Regulatory Commission in
January, February and August respectively.
The Airtel Lanka offering of technology innovation and service
excellence has seen rapid adoption rates among Sri Lankan mobile
subscribers: in the space of just four years, the subscriber base has
grown tremendously to 1.7 million active subscribers across all
geographies in the country. With its suite of digital mobile services
which includes voice telephony, voice mail, data services and GSM based
services; the company is well on its way to achieving its vision of
becoming the network of
choice of Sri Lankans. The latest and fifth
entrant to Sri Lanka's telecom landscape, Airtel Lanka has clearly
emerged as the fastest growing network; its impact on the market
included the introduction of several innovative services, such as the
lowest rates for voice services, per second billing, the lowest IDD
rates, the lowest international voice and data roaming rates and the
concept of no hidden costs. To subscribers, this has meant affordability
and accessibility to telecommunication services that are current and
relevant to modern, individual and corporate customer needs. Being a
catalyst of change, Airtel Lanka has also been privy to the global human
resources training to offer their local employees first class training,
development and secondment opportunities that make them extremely
competitive within the labour force both locally and internationally.
With the company's HR practices ranked amongst the best and sought after
in the country, the Year 2012 also saw Airtel Lanka winning a silver
award against a contingent of many other renowned corporates in Sri
Lanka at the HRM awards 2012.
In terms of corporate social responsibility, Airtel Lanka is making
steady progress towards its goal of extending corporate social
responsibility way beyond building the telecommunication infrastructure
that forms the framework of the economy and the society -with their
campaign to create awareness and fight against Child Abuse. This project
helps protect the youngest member of any society - a child, thus
ensuring that this country becomes a better place for children to live
in.
Airtel Lanka also made its foray into the field of sports
sponsorships in the year 2012 through its associations with Manchester
United and Football, Rugby, Tennis, Golf, Rowing and Basketball. The
company has been involved in the development of sports, as evidenced by
its various sponsorships at school level, district level and islandwide.
While Airtel Lanka continues to be involved beyond just a mere
investment with all its sports sponsorship stakeholders, it is committed
to developing local talent to international standards, thus fostering
school sports to new heights as well as contributing actively towards
the positive development of youth in Sri Lanka.
The Company has also received accreditations such as British
Standards Institution's ISO 27001:2005 and BS 25999 -2:2007 for its
continuous efforts towards information security and business continuity.
Bharti Airtel Limited is a leading global telecommunications company
with operations in 20 countries across Asia and Africa. Bharti Airtel
Lanka commenced commercial operations of services in Sri Lanka in
January 12, 2009, and was the fastest operator to reach 1 million
customers. Currently, with over 1600 towers established across the
country and capturing strategic ranking positions in various areas in
less than four years of operations, Airtel has emerged as Sri Lanka's
fastest expanding network offering 3G and 2G services in all districts. |