'Embark' romances Romans at 'Zampa Zen'
Sri Lanka's unique cause-linked brand now in Italy, months after
debut in Denmark
Rome, a premier fashion capital of the world, now offers a taste of
Sri Lanka's uber cool fashion brand -Embark.
|
The hang tag with images of Nico, the Embark mascot and his
frames |
An Italian entrepreneur on a recent visit to ODEL, impressed by the
varied Embark collection, decided to open a store called 'Zampa Zen' and
stocked it with selected items of clothing and accessories from the 'pashionable'
Embark range.
To cater to discerning Italian clientele, ODEL has created bilingual
hang tags in English and Italian for Zampa Zen. In order to further
advertise Embark, Zampa Zen has reproduced an enlarged version of the
hang tag on one of its walls together with images of Niko, the Embark
mascot and his friends.
"Embark began as a cause supported by a brand, and it is inspiring to
see it capturing international attention and growing in stature as a
brand," said Otara Gunewardene, Founder and CEO of ODEL and Embark. "I
am also pleased that the cause of Embark, of kindness to community
animals, is also getting noticed beyond our shores. An increase in sales
helps us to expand the work we do to improve the lives of animals and
helps create more awareness of animal welfare." |
