With Boxing Day test match:
SLTPB launches tourism promotion campaign in Australia
Sri Lanka Tourism Promotion Bureau today launched a promotional
campaign in Australia, parallel to the National Cricket Team's tour to
Australia, in a bid to attract a slice out of the growing Australian
The campaign, which was launched with the start of the historic
'Boxing Day' Test match played at the Melbourne Cricket Grounds (MCG)
will be continued during the test series and the upcoming five one day
international(ODI) matches between Sri Lanka and Australia. Sri Lanka
Tourism said, the campaign will reach nearly 75 million TV viewers
around the world, who will be glued to television sets, watching cricket
Sri Lanka Tourism identifies Australia as a vital market and executes
a series of promotional campaign under the advice and guidance of Basil
Rajapaksa, Minister of Economic Development. The latest cricket based
promotional campaign, which is the first of its kind in Australia by the
Sri Lanka, is a part of the overall programme of Sri Llanka Tourism to
attract Australian travellers to Sri Lanka.
Sri Lanka Tourism is aiming to promote the county's beaches, its
heritage, wildlife aspects and also its various cultural festivals to
Australians. The ongoing campaign is using a number of promotional
methods to target both the crowd in the stadium and millions of TV
viewers watching cricket matches across the world. Video vignettes and
commercials are the tools being used to promote the country, which are
displayed on the Mega LED screen, located in the ground. Sri Lanka
Tourism logo is also been placed in 'Boundary Signage's' of the ground.
Sri Lanka has only attracted just 0.5 % out of the seven million
Australians who have travelled out of their country annually.
Sri Lanka Tourism targets to attract 50,000 Australian tourists
during 2013 and already attracted 35,000 visitors this year.