Sri Lanka's key business attend CAMMS CEO briefing
CAMMS Managing Director Joe Collins addressing the gathering |
Key business representatives from across Colombo, were treated to a
briefing session from renowned international Corporate Performance
Management (CPM) expert and CAMMS Managing Director Joe Collins at the
Sequel, Cinnamon Grand Colombo recently.
Invitees at the event |
Local businesses Brandix, Etisalat, CEAT, Odel, DFCC, Hemas, John
Keells, Expolanka and many others were advised that in today's high
pressure global marketplace, traditional approaches commonly adopted by
medium to large private sector organisations are by and large
inadequate. Joe went on to illustrate that the reliance of financials
and disconnected measures and scorecards alone could be counter
productive to long term profitability.
After a short Planning Master Class exploring the importance of the
right planning framework and tools to support the process, attendees
were invited to enjoy a networking session with fantastic food and wine.
Also in attendance was Faiszer Musthapha MP and Deputy Minister of
Technology and Research.
Joe presented an audience of 100 attendees on the topic of “How to
Positively Impact Your Profitability with Effective Governance and
Reporting” - providing insights into the essential requirements for
sustainable profitability in business.
Joe provided attendees with practical examples on the great debate
surrounding the primacy of strategy versus execution and reinforced that
good strategy is the foundation for success when supported by
sophisticated technology. |