Dilly’s Fashion to expand with Rs. 70 mn investment

Vishmi Wijeratne

Dilly’s Fashion Pvt Ltd, hopes to open more shops with an investment of Rs. 70 million by the end of February 2013, the exclusive clothing shop newly re-branded as ‘Dilly & Carlo’ will be closer to its customers with their two new shops situated at the Dutch Hospital) and in Flower Road.

“We have invested Rs. 30 million on our shop situated in the new section of the Dutch hospital and around Rs. 40 million on the Flagship store at Flower road,” Director, Dilly’s Fashion Pvt Ltd, Rohen Wijesekara told Daily News Business.These two shops will complement the other shops at Bullers Road, Liberty Plaza and at the Crescat Boulevard.

Speaking about re-brading, Wijesekara said that ‘Dilly’s’ and ‘Carlo’ are two brands that had carved a name for itself, thus the union of these two will attract more customers as it now will provide clothes without gender restrictions, showcasing trendy clothing for all age groups. With a comprehensive selection of six unique label voyages, the Moods Collection, Formal, Tammy, Carlo and Carlo Boy.

“Our concept behind this was to make Dilly’s a clothing shop that will provide clothes for both men and women and thus the union of these two brands will provide a family experience for our customers,” he said.

Dilly’s & Carlo hopes to provide its customers the best at reasonable prices, The director also said that the impression many people have regarding the shop is that the prices are high, however the intention is to approach the customers to make them aware of the reasonable pricing they have.”

The range Discoveries are priced moderately and are sourced with utmost care for quality and styling and are sourced both locally and overseas,” he said.