Sri Lanka's key business attend CAMMS CEO briefing

Key business representatives from across Colombo, were treated to a briefing session from renowned international Corporate Performance Management (CPM) expert and CAMMS Managing Director Joe Collins at the Sequel, Cinnamon Grand Colombo recently.

Local businesses Brandix, Etisalat, CEAT, Odel, DFCC, Hemas, John Keells, Expolanka and many others were advised that in today's high pressure global marketplace, traditional approaches commonly adopted by medium to large private sector organisations are by and large inadequate. Joe went on to illustrate that the reliance of financials and disconnected measures and scorecards alone could be counter productive to long term profitability.

After a short Planning Master Class exploring the importance of the right planning framework and tools to support the process, attendees were invited to enjoy a networking session with fantastic food and wine.

Also in attendance was Faiszer Musthapha MP and Deputy Minister of Technology and Research.

Joe presented an audience of 100 attendees on the topic of “How to Positively Impact Your Profitability with Effective Governance and Reporting” - providing insights into the essential requirements for sustainable profitability in business.

Joe provided attendees with practical examples on the great debate surrounding the primacy of strategy versus execution and reinforced that good strategy is the foundation for success when supported by sophisticated technology.