Prima Kottumee Calendar launched
For the fourth consecutive year, Prima Kottumee, a brand that
represents the vibrancy and the energy of youth, has produced a unique
Calendar focusing on youth.
The 2013 Calendar was launched on December 14 2012 with a stunning
fashion show at the Stable, Park Street Mews in a blitz of fanfare.
Prima Kottumee provided the much needed platform for youngsters who
have aspirations to walk the ramps of fashion shows to delve into show
business and modeling.
Some highlights of the event Pictures by Saliya Rupasinghe |
The models, initially trained and groomed were photographed by
renowned photographer Lakshmanan Nadaraja for the Prima Kottumee
calendar and were then presented glamorously on the ramp at the Prima
Kottumee fashion show.
In planning the Prima Kottumee Calendar, an extensive 'Model Hunt'
was conducted through television, radio and newspapers ads as well as
the Kottumee website and via e-mail and Facebook.
Having received a very enthusiastic response from the youth all
around the country, it was interesting to note that a majority of these
applications were received via digital mediums.
Through a stringent screening process 250 candidates were shortlisted.
Subsequently 24 candidates were selected to be featured in the 2013
Calendar by former Miss World for Miss Universe 2005 contestant Ms.
Rozanne Diasz. The selected models were trained by Ms. Diasz for their
first fashion show which was held on the day of the calendar launch.
In addition to launching the 24 selected models to the media at the
fashion show and showcasing them on the brand calendar, Prima Kottumee
also awarded each model with a 6 month modeling scholarship for Zaid
images, modeling academy to train under the expert guidance of Ms.
Dharshi Amarasekara and Ms. Rozanne Diasz. |