Multilac dealers on tour to Egypt

Sri Lanka's favourite brand of paints, Multilac, demonstrated its commitment to its dealer community by taking a record, largest-ever group of 160 top performing dealers for an all-expenses paid holiday to Egypt recently. The lucky 160 dealers were given a grand tour of Egypt and whisked off on extended sight-seeing and shopping trips including some of the wonders of the world such as the Pyramids of Giza, Great Sphinx and Alexandria.

The Multilac team in Egypt

Ramesh Perera General Manager Sales and Marketing commented, "Our dealer network has been motivated by our offer of an exotic holiday overseas once every year and they have exceeded sales targets by a wide margin. Our range of products is manufactured to meet the highest international standards and our dealers have complete faith in the Multilac product they promote. Further, we see it as our responsibility to reward their trust in Multilac products. Egypt is a country with a great heritage and we are glad we could stay true to our promise and fly 160 dealers on a tour of this landmark destination."

"We consider it our social responsibility to provide international exposure to our dealers so that they can experience international standards and enhance their lifestyles in keeping with their experiences on our tours. We welcome new dealers who would like to join the Multilac dealer community and experience the satisfaction and success of partnering with us. Multilac is proud to have set down benchmarks for the industry and our culture is distinctive and envelops all our stakeholders in the warm embrace of success and rewards."

The tour of Egypt included extensive sightseeing in Cairo and Alexandria, the locations for viewing some of Egyptians' ancient sites dating back centuries ago. The group was taken on visits of the Great Pyramids of Giza and their guardian, the famous Sphinx, and a papyrus fair and perfume factory.

Multilac products are sold in domestic and global markets such as India, Maldives, Pakistan, Myanmar and the Middle East. Multilac has strived to bring innovation to the forefront when developing surface solutions. Among the company's innovative breakthrough products are the Multilac Waterproofing Sealer and the Non Yellowing Brilliant white enamel paints that fight against discoloration.

Multilac has introduced six new value additions to its range, further strengthening its status as the first choice for paints.

This premium range (Platinum life style) adds greater value through innovative finishes.

Multilac continues to spearhead the surface solutions market in Sri Lanka, developing products that are environmentally-friendly. Multilac Paints and their range of top end, need-specific surface solutions are manufactured by Macksons Paints in one of the most up-to-date manufacturing plants in the country.