BBDO Lanka honoured by Campaign Asia Pacific magazine

BBDO Lanka was awarded the coveted 'Rest of South Asia Creative Agency of the Year 2012, Silver' at the Agency of the Year Awards 2012 conducted by the Campaign Asia Pacific magazine.

The awards, which recognize excellence in the advertising industry in the Asia-Pacific region, were presented at a gala black-tie event at the St. Regis Hotel in Singapore.

BBDO Lanka MD Santosh Menon with the Silver Award for Creative Agency of the Year 2012 – Rest of South Asia, according to a press release.

Since 1994, the Agency of the Year Awards had recognized both organizations and individuals who have contributed to raising industry standards as well as excelled in business performance. It is the only agency performance awards in the region with results tabulated by PricewaterhouseCoopers for the past 9 years.

The judging panel comprised of senior marketers from key business categories and Campaign Asia-Pacific editors. Entries were open to all media, advertising, creative, digital, PR, independent and specialist agencies from all countries in the Asia-Pacific region - whether big or small.

Campaign Asia-Pacific magazine focuses on analysing industry issues, reporting on trends and delivering expert industry opinions, case studies, plus heavyweight sector and platform reports.

BBDO Lanka MD Santosh Menon said, "We are proud to have won this coveted accolade of international significance for our achievements in only our first year of operations.

It is very satisfying to note that a neutral international jury has evaluated our achievements against others' in the entire Rest of South Asia region and deemed us to be in the top. It reinforces our faith in the decisions we took - to be a 'force for good' in Sri Lanka."

In 2012, BBDO Lanka launched its 'Force for Good' initiative by becoming the first carbon neutral advertising agency in South Asia.

It also launched Asia's first ever mechanical air purifying billboard, contributed to the 'Bikes for Life' initiative and supported the first ever PGTI golf tournament in Sri Lanka.

"We would like to reiterate our commitment to delivering work of high quality for our clients and ideas of top quality for the community," Menon continued, adding that BBDO Lanka was the only Sri Lankan agency which has clients in Mauritius.

The Agency of the Year awards was presented in both Singapore and China. The Network of the Year winners will be recognized at a separate event in 2013.