M. D. Gunasena launches industry first ‘loyalty member’ programme
The ‘loyalty member’ initiative to further strengthen Customer
Relationship Management M. D. Gunasena the leading publisher, printer
and bookseller, launched a Loyalty Member initiative a first in the
industry, at a ceremony held at the Colombo 05, Vajira Road Book Shop.
|
Rajiv Gunasena, Deputy Managing Director, M. D. Gunasena
hands over a Loyalty Card to a student of Visakha Vidyala
Colombo which was the first school to receive the Loyalty
Membership |
The inauguration ceremony was held under the patronage of Percy
Gunasena, Chairman, Ananda Gunasena, Managing Director and Rajiv
Gunasena, Deputy Managing Director, M. D. Gunasena and Sandamali
Aviruppola Principal and Sujatha Devendra, Vice Principal of Visakha
Vidyala Colombo and other special invitees.
The maiden Loyalty Card was handed over by Rajiv Gunasena, Deputy
Managing Director, M. D. Gunasena to Sandamali Aviruppola Principal,
Visakha Vidyala Colombo and Chayani Deen.
Through the innovative introduction, consumer can now walk into any
of the M. D. Gunasena retail outlets and become a loyalty member and
enjoy customized membership privileges including, redemption off
purchases, seasonal members-only promotions, exclusive invites to
company events, latest news and updates about new products and services
and so much more.
Rajiv Gunasena, Deputy Managing Director, M. D. Gunasena reiterated,
“The introduction of the Loyalty Member programme will further enhance
the company’s service offering, providing consumer insight to purchase
preferences and history thereby in return helping us to tailor-made our
offerings to our valued customer”.
He further added, “Our consumers can now earn as you shop, collect
and redeem your points on your favourite books, stationery, toys and
music sold in all the outlets.
The Loyalty Membership opens the gateway to an ultimate shopping
experience, this allows us to appreciate and offer incentives every time
you shop”.
M. D. Gunasena since its incorporation in 1913 has become the most
prestigious publisher in Sri Lanka with 17 outlets Island wide.
For more than a century, the company remains at the forefront of the
publishing industry and literature in Sri Lanka. |
