Leo Burnett wins five Effies

Leo Burnett Solutions Inc. (LBSI), the Sri Lankan office of the internationally acclaimed advertising agency, made its mark in the annals of the Sri Lankan advertising industry yet again by winning five Effies comprising two silver and three bronze awards at the Effie Awards Sri Lanka.

Leo Burnett's solid performance was even more remarkable considering the agency was able to achieve recognition for a cross section of clients for five different brands representing five different categories, thus demonstrating the breadth and competency of the agency in delivering effective communications solutions for a wide and varied range of clients and their brands.

Commenting on the wins at the Effie Awards, Ranil de Silva, Managing Director, Leo Burnett Solutions Inc. stated: ''My team and I are extremely honoured to have received 5 awards at this year's Effie's. Our creative successes both locally and globally, are further augmented by these wins as it clearly demonstrates that our work is both creative and delivers the desired results. We at Leo Burnett believe that 'Creativity has the power to transform human behaviour', these five awards are a testament to our belief. These awards recognize not only the prowess of our creative teams, but also of the Brand leaders and the thinkers within the team."

Further commenting on the wins, Ranil de Silva said: ''These wins would not have been possible without our clients, who are an invaluable partner to our pursuits. I would like to thank the Heads and Marketing teams at Nestle, Commercial Bank, People's Leasing, Stage Light and Magic for giving us the opportunity to jointly create winning campaigns for their brands. ''

The two silvers awarded to the agency were in the Packaged Food and the Entertainment Categories.

The first silver was awarded to Nestle for the Maggie Devilled campaign. An integrated communications campaign designed to appeal to the youth built around their tribe culture.

The second silver was won in the Entertainment Category, for the Pusswedilla- Arsetolk campaign for the client Stage Light and Magic Inc., where the agency created and launched a new language, Arsetolk - a hybrid between English and the Sri Lankan native tongue, Sinhala. Winning one of the three bronze awards in the Beverages Category was the campaign created by the agency for Nescafe.

The Hey-ya song and dance routine created by the agency for Nescafe propelled the brand to new heights.Bagging a bronze in the Financial Services & Product category was the Peoples Leasing Company's (PLC) IPO campaign.

This campaign helped to raise Rs. 7 billion for one of the country's biggest IPO's in the Colombo Stock Exchange's history. This campaign helped to ensure that the IPO was oversubscribed by over Rs. 2.5 billion on the day of its launch.

The Commercial Bank Savings commercial was awarded Leo Burnett's third bronze in the Corporate Reputation & Professional category. Commenting on this success, Subhash Pinnapola, Executive Creative Director, Leo Burnett Solutions Inc. stated, ''At Leo Burnett we firmly believe that big ideas will always deliver big results.

These awards we have won are a clear demonstration of this belief. I appreciate the work of the entire agency team and the support of every client who made these awards possible. MurtazaTajbhouy, Director Brand Planning at Leo Burnett Solutions Inc stated "There are only two things that matter - People and their Behavior."