Leo Burnett wins five Effies
Leo Burnett Solutions Inc. (LBSI), the Sri Lankan office of the
internationally acclaimed advertising agency, made its mark in the
annals of the Sri Lankan advertising industry yet again by winning five
Effies comprising two silver and three bronze awards at the Effie Awards
Sri Lanka.
Leo Burnett team at the Effies awards |
Leo Burnett's solid performance was even more remarkable considering
the agency was able to achieve recognition for a cross section of
clients for five different brands representing five different
categories, thus demonstrating the breadth and competency of the agency
in delivering effective communications solutions for a wide and varied
range of clients and their brands.
Commenting on the wins at the Effie Awards, Ranil de Silva, Managing
Director, Leo Burnett Solutions Inc. stated: ''My team and I are
extremely honoured to have received 5 awards at this year's Effie's. Our
creative successes both locally and globally, are further augmented by
these wins as it clearly demonstrates that our work is both creative and
delivers the desired results. We at Leo Burnett believe that 'Creativity
has the power to transform human behaviour', these five awards are a
testament to our belief. These awards recognize not only the prowess of
our creative teams, but also of the Brand leaders and the thinkers
within the team."
Further commenting on the wins, Ranil de Silva said: ''These wins
would not have been possible without our clients, who are an invaluable
partner to our pursuits. I would like to thank the Heads and Marketing
teams at Nestle, Commercial Bank, People's Leasing, Stage Light and
Magic for giving us the opportunity to jointly create winning campaigns
for their brands. ''
The two silvers awarded to the agency were in the Packaged Food and
the Entertainment Categories.
The first silver was awarded to Nestle for the Maggie Devilled
campaign. An integrated communications campaign designed to appeal to
the youth built around their tribe culture.
The second silver was won in the Entertainment Category, for the
Pusswedilla- Arsetolk campaign for the client Stage Light and Magic
Inc., where the agency created and launched a new language, Arsetolk - a
hybrid between English and the Sri Lankan native tongue, Sinhala.
Winning one of the three bronze awards in the Beverages Category was the
campaign created by the agency for Nescafe.
The Hey-ya song and dance routine created by the agency for Nescafe
propelled the brand to new heights.Bagging a bronze in the Financial
Services & Product category was the Peoples Leasing Company's (PLC) IPO
campaign.
This campaign helped to raise Rs. 7 billion for one of the country's
biggest IPO's in the Colombo Stock Exchange's history. This campaign
helped to ensure that the IPO was oversubscribed by over Rs. 2.5 billion
on the day of its launch.
The Commercial Bank Savings commercial was awarded Leo Burnett's
third bronze in the Corporate Reputation & Professional category.
Commenting on this success, Subhash Pinnapola, Executive Creative
Director, Leo Burnett Solutions Inc. stated, ''At Leo Burnett we firmly
believe that big ideas will always deliver big results.
These awards we have won are a clear demonstration of this belief. I
appreciate the work of the entire agency team and the support of every
client who made these awards possible. MurtazaTajbhouy, Director Brand
Planning at Leo Burnett Solutions Inc stated "There are only two things
that matter - People and their Behavior." |