BreadTalk launches fourth generation concept

Sri Lanka's iconic boutique bakery brand BreadTalk recently announced the launch of its fourth Generation brand concept.

Yatila Wijemanne, Managing Director, BreadTalk Sri Lanka Raquel Yaseen Founding Director, BreadTalk Sri Lanka

Having launched across Asia and the Middle East in end October, BreadTalk Sri Lanka will make Gen foue products, all of which revitalise the bakery and confectionary landscape - available to local customers by early December.

Speaking on the launch of the fourth Generation concept Yatila Wijemanne, Managing Director, BreadTalk Sri Lanka explained, "BreadTalk has always believed in staying ahead of the curve, which is why we constantly strive to innovate and adapt in order to bring the best from around the world to our customers. Generation four will bring with it a stronger platform for the brand to connect with customers. Comprising over 50 new and healthy food items, refreshed store concepts and revitalised design, BreadTalk customers can look forward to an enhancement of the high standards they have grown accustomed to".

Combining rustic charm with contemporary appeal, BreadTalk's revised menu is boosted with over 50 new creations.

The new range includes a Euro bread series; harnessing the taste and quality of European breads and incorporating them with a variety of Asian flavors, as well as a new range of toast; that was recently awarded the Healthier Choice Symbol by Singapore's Health Promotion Board (HPB) a testament to BreadTalk's unwavering commitment to provide healthier purchasing choices.

BreadTalk fourht Generation products will be available by the second week of December at the company's flagship store at Lipton Circus, followed by a staggered roll-out to its Park Street outlet as well as its newest outlet opening on the December 12, at the World Trade Center.