Quincy introduces Otterbox safety cases to SL

Vishmi Wijeratne

Quincy Private Limited, a recently formed company introduced Otterbox safety cases to the Sri Lankan Market recently. While the company is spread throughout the world Regional Sales Manager for Otterbox, APAC South East Asia, Bala Sandesh, said that the company is seeking to have an office in Australia in the coming year. Sandesh also told the 'Daily News Business' that they hope to provide a larger variety of products under the brand name 'Otterbox'.

"Although our main products are safety cases we hope to move further from it and design our own accessories that will retain the customers pricy goods. Our customers are people who are always on the move and those who are concerned about their high quality goods, thus this move would be timely."

Regional Sales Manager of Otterbox, APAC South East Asia, Bala Sandesh presenting, Chairman of Nawaloka Hospitals, Jayantha Dharmadasa with an Otterbox protective case.

Otterbox plans to introduce a series of its phone covers and tab covers in Sri Lanka. While they also introduced there latest 'Armour Series' which would come into the market in January 2013, mobile uses countrywide will be able to purchase these innovative and safe covers in Colombo.

However Quincy plans to take the product throughout Sri Lanka via their various distribution channels. The products will also be available at the Flagship stores of Etisalat, Dialog VAYU, Futureworld and Nastars.

"Presently our main product is phone cases of the Defender series and we plan on having road shows in Sri Lanka to introduce our product, this was successful in many other countries and we hope it will be successful in Sri Lanka as well. We don't necessarily have a strategic plan as to which country we introduce our products, but our intention is to provide our customers safety solutions for there priced goods," Sandesh said.

Sandesh Quincy is currently a 1bn entity and has been placed 70 in the list of growing companies in the United States. He also said that they plan being under the top 25 growing companies in the years to come.

Meanwhile Director of Nawaloka Hospitals Private limited and one of the three entrepreneurs who formed Quincy Private Limited said that Qincy's mission is to offer its customers the highest quality cell phone accessories.

"We strive to focus on personalized service to customers by offering reliable products. Our objective is to offer products and accessories that are priced appropriately for each segment and will offer the services that best suit each segment's needs", said Dharmadasa.

Quincy intends to establish itself as the leading distributor of high end cellular phone accessories. Dharmadasa went on to say that in Sri Lanka, a large number of mobile phone users, use extremely expensive and sensitive devices such as PDAS which are highly sensitive and prone to breakages.

"Otterbox is a premium brand and a superior product. We need to stay ahead of the market, to continue to 'out-innovate' both in products and business processes, systems, and brand. Sensing and adjusting to the market is very important. What does the customer 'feel' with your product? We are constantly looking to improve", Dharmadasa said.Otterbox is already in Asia with corporate offices in Hong Kong and Australia. As Smartphone popularity grows around the world it is only natural that companies follow with protective solutions.