SLTPB holds promotional campaign in Kazakhstan

Sri Lanka Tourism Promotion Bureau (SLTPB) along with the Embassy of Sri Lanka in Russia has successfully completed a tourism promotional campaign in Kazakhstan coinciding with the state visit of President Mahinda Rajapaksa . During the promotional campaign and travel and tourism forum special emphasis was laid onto promoting Sri Lankan culture and Ceylon tea products to the Kazakhstani tourism market.

A cultural promotional event

Bhashwara Gunarathna, Chairman, Sri Lanka Tourism Speaking at the Business forum

This promotional campaign travel and tourism forum was based on the special agenda of the Sri Lankan Government to achieve its tourist arrival goals by 2016 along with the key stakeholders in the industry.

During the promotional event in Kazakhstan, consumer based promotional activities were given the prime focus and the SLTPB initiated action to distribute tourism promotional materials at major shopping malls, whilst providing entertainment with Sri Lankan dancing performances, which proved to be highly popular among the Kazakhstani nationals.

In addition, a cultural show was held at the Palace of Peace and Reconciliation in Astana on November 19, organized with the assistance of the Mayor of Astana, in view of promoting tourism and to commemorate the 20th Anniversary of diplomatic relationship between Sri Lanka and Kazakhstan.

On November 21 , SLTPB conducted a Travel and Tourism Forum at Hotel Rixoss with the participation of a number of travel and tourism partners from Sri Lanka and Kazakhstan.

First Lady Shiranthi Rajapaksa graced the occasion as the Chief Guest with Prof. G.L. Peiris, Minister of External Affairs in attendance.

Bhashwara Gunarathna, Chairman, Sri Lanka Tourism was part of the delegation of President Rajapaksa's state visit to Kazakhstan.