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Saturday, 24 November 2012

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SL' first Water Footprint by Eswaran Brothers

Eswaran Brother Exports cemented their position as the country's leader in sustainable tea products by commissioning the country's first Organizational and Product Water Footprints. Carried out according to the guidelines of the International Water Footprint Network through its partner in Sri Lanka, The Carbon Consulting Company, the water footprints bring a whole new dimension towards building sustainable corporates and brands.

"Having paved the way by becoming the first Carbon Neutral tea company in the World, we decided that we needed to up the ante, to cement our position as a truly sustainable Brand and Company", said Deputy Chairman of Eswaran Brothers Exports, Subramaniam Eassuwaren.

"The water footprint of an organization is defined as the total volume of freshwater that is used to produce the goods and services of an organization. An organizational Water Footprint has three main components, namely - the Green Water Footprint or the volume of rainwater evaporated or incorporated into the product. Blue Water Footprint or the volume of surface or groundwater evaporated, incorporated into the product or returned to another catchment or to the sea.

Grey Water Footprint: Volume of water required to dilute the pollution generated during the production process".

Eassuwaran went on to say that most companies have traditionally focused their sustainability efforts on operational water usage while failing to address water usage, throughout the supply chain.

"Eswaran Brother Exports however have taken that extra step to mitigate our environmental impact by calculating the product water footprint for our new tea brand "Tea So Tea".

"Offering Integrated Sustainability Solutions to companies was the goal behind setting up the Carbon Consulting Company" said COO Sanith de Silva Wijeyeratne.

"Tying up with the Water Footprint Network enabled us to offer local companies a Water Footprint that was carried out in accordance with the Network's Water Footprint Assessment Manual which is a Global Standard in Water Footprinting.

This type of organizational and product water footprint analysis, illustrates the company's direct and indirect water consumption in order have a comprehensive understanding of the company's impact on limited water resources and help it address the looming global water crisis by protecting this invaluable resource".

The Carbon Consulting Company (CCC), has been created with the purpose of helping organizations reduce their environmental impact and maximize the CSR and marketing opportunities arising from these efforts.

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