SL' first Water Footprint by Eswaran Brothers
Eswaran Brother Exports cemented their position as the country's
leader in sustainable tea products by commissioning the country's first
Organizational and Product Water Footprints. Carried out according to
the guidelines of the International Water Footprint Network through its
partner in Sri Lanka, The Carbon Consulting Company, the water
footprints bring a whole new dimension towards building sustainable
corporates and brands.
"Having paved the way by becoming the first Carbon Neutral tea
company in the World, we decided that we needed to up the ante, to
cement our position as a truly sustainable Brand and Company", said
Deputy Chairman of Eswaran Brothers Exports, Subramaniam Eassuwaren.
"The water footprint of an organization is defined as the total
volume of freshwater that is used to produce the goods and services of
an organization. An organizational Water Footprint has three main
components, namely - the Green Water Footprint or the volume of
rainwater evaporated or incorporated into the product. Blue Water
Footprint or the volume of surface or groundwater evaporated,
incorporated into the product or returned to another catchment or to the
sea.
Grey Water Footprint: Volume of water required to dilute the
pollution generated during the production process".
Eassuwaran went on to say that most companies have traditionally
focused their sustainability efforts on operational water usage while
failing to address water usage, throughout the supply chain.
"Eswaran Brother Exports however have taken that extra step to
mitigate our environmental impact by calculating the product water
footprint for our new tea brand "Tea So Tea".
"Offering Integrated Sustainability Solutions to companies was the
goal behind setting up the Carbon Consulting Company" said COO Sanith de
Silva Wijeyeratne.
"Tying up with the Water Footprint Network enabled us to offer local
companies a Water Footprint that was carried out in accordance with the
Network's Water Footprint Assessment Manual which is a Global Standard
in Water Footprinting.
This type of organizational and product water footprint analysis,
illustrates the company's direct and indirect water consumption in order
have a comprehensive understanding of the company's impact on limited
water resources and help it address the looming global water crisis by
protecting this invaluable resource".
The Carbon Consulting Company (CCC), has been created with the
purpose of helping organizations reduce their environmental impact and
maximize the CSR and marketing opportunities arising from these efforts. |