Dulux launches e-commerce platform
Nipuna Pathirana
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Category Manager
Rajitha Perera
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The manufacturers of the popular Dulux paints, launched its
e-commerce platform, the first shopping site www.duluxshop.lk for the
sale of paint in a unique method. In today's highly connected world,
online purchasing of goods have played an essential part of overall
shopping experience.
The Akzo NobelPaints Lanka has aligned with this technological trend
to make this landmark launch of this shopping site.
In Sri Lanka Global Fortune 500, AkzoNobel, is the world's largest
manufacturer of paints and coatings and the first to launch an
e-commerce platform for the transaction, Category Manager Rajitha Perera
said. "This giant step would establish the leadership in the paint
category, and in turn would provide our valuable customers with a better
experience and the convenience of browsing through the e-commerce
platform."
The www.duluxshop.lk would offer both valuable existing and potential
customers to inspire better understanding of the product they wish to
purchase.
Akzo Nobel Lanka offers a diverse variety of Dulux decorative paints.
Instructions and well-offered guidance would be provided through the
site with help tips for the customer till the end of termination.
The purpose of launching this e-commerce platform by the Akzo Nobel
Lanka, had been due to to a recent study which showed an inclement rise
of onlineshopping viewer's in Sri Lanka significantly.
This site has come a wake and made its first move the same as e-bay
e-commerce platform, the well-known world recognized and most viewed
site among Sri Lankans and throughout the world, (According to
www.alexa.com). In 2011, the first step of this e-commerce initiative,
was the release of its website (www.dulux.lk) and Facebook page (www.facebook.com/dulux.lk)
deep into cyber space.
Bringing the transformative power of colours closer to its valuable
customers. The Dulux Facebook group (Dulux-lets colour Sri Lanka FB
group) creates an interactive gateway among colour lovers who seek
inspiration: To this end, the page features a diverse range of subjects
for colour enthusiasts including art, decoration, architecture and even
cuisine. Over 10,000 Dulux fans interact through
www.facebook.com/dulux.lk
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