Ritzburys gets SLIM Brand Excellence awards

In terms of Brand building, Brand performance and Gaining Market share in 2012 Ritzbury certainly deserves a standing applause for all that great effort and energies they exhibited in brand excellence.

The Ritzbury team felt and experienced the ecstasy at the recently held SLIM Brand Excellence Awards 2102 as they took home with them the prestigious “Brand of the year title” In the midst of ovation and enthusiastic response from the distinguished guest at the at the Sri Lanka Exhibition and Convention centre Ritzbury also were glorified further taking away four more awards, three Golds as

*Product Brand of The Year.
*Local Brand of the year.
*Best New Entrant of The Year.

These awards were recognized by SLIM based on proven excellence in Brand dynamics in terms of Brand Intent, Content, Process and brand performance.

Sprouting confidently out of a great Corporate CBL (Ceylon Biscuits) Ritzbury made its first appearance in 2006 and since then has stunned the world of chocolates and chocolate related confectionary players in the market with an incredible growth rate sky rocketing to occupy a market share of 55% today within a short period of 6 years competing with giants in the Chocolate playing arena. “Great team work with dedicated customer focus in identifying specific consumer requirements through intensive research and observations are some key factors that made a significant contribution towards the growth and development of Ritzbury” said the Group director and Head of Marketing and Sales Nandana Wickramage. He further added that Consumer interest in chocolate-related confectionary has taken a high positive turnaround and brands such as Chunky Chok, Chit Chat, Nik Nak and pebbles brought in record sales even above global brands. “ Products were promoted on quality and not on gimmicks.” Added Wickramage at a press briefing recently.

Ritzburys’ strategy and approach was to concentrate on Chocolate related confectionary products, such as chocolate fingers, pebbles etc. and make this product available in every part of the country and affordable to each and everyone taking a bold and smart decision to change the perceptions that the consumer had on Chocolate as an up-market product only within the reach of a few affluent people. Despite this fact Ritzbury is a strong runner in the Slab Chocolate market with Revello one of the leading chocolate products enticingly exhibited on the stands and fast grabbed by chocolate lovers.

In addition to having their products available in every little corner of the island reaching out to the masses Ritzbury is very strategic and well balanced in its distribution now also enjoying a 41.8% share in Super-market sales. High focus is given to research and study and a new product goes through an intensive in-depth re-search that last to approximately 12 to 14 month before they are finalized to reach the exhibit shelf.

With Tropica one of ritzburys’ leading chocolate coated products ,ritzbury runs a backward integration program with over 12000 farmers that contributes towards the development of the farmers in terms of income and lifestyle and positively the program also contributes towards the growth of the countrys’ economy in addition also as a nation buiding contributor exporting their speciality chocolate products to countries such as Canada, Maldives Papua new guinea and many more.