Spizee Foods launches new coffee range

Sara Pathirana

Spizee Foods Pvt. Ltd. launched its new range of coffee, the "Galle Roast," at the Galle Face Hotel yesterday. Announcing their latest addition to their assortment of products, the "Galle Roast" is available in premium and house blend coffee ranges, targeting coffee enthusiasts in Sri Lanka.

"We've worked hard on this brand of coffee for the past six months and have also tried over 20 blends with industry experts locally and from abroad and we've gone through as many packaging options and a100 or more labels to get this right,'' Ifthikar Zaruk, Managing Director of Spizee Foods (Pvt) Ltd. said. "Our production team includes experts in the field of agriculture, food science and food technology and we are proud to launch a product with a unique name that symbolizes the historic town and the rich archaeological heritage from which it emanates,'' he further commented.

"Spizee Foods, which had carved a niche in the Food and Beverage Industry for its freshly ground fragrant spices, would be infiltrating several trade outlets in the greater Colombo, Gampaha, Galle and Kandy districts in an expansion plan in December 2012,'' Sales Manager Andreen de Silva said.

"Spizee Foods Pvt Ltd. had ventured into the commercial industry nearly seven months ago and we have looked through a lot of products that would complement our range and wanted a product that would carry a beautiful representation of our country. So we aimed to produce a unique coffee with a Sri Lankan identity. We are a small company and we have an investment of Rs.6 million for this venture," Ifthikar Zakur said.

He further mentioned that Sri Lanka had no niche product in local coffee and the company's main aims in this production was to understand their competitors, understanding their coffee drinker's psychographics and producing creative ideas that would assist in moving forward.