The
Effie Week takes flight in November
 Introduced for the first time in its history, The Effie Awards 2012
unveils the composition of “The Effie Week.” With less than 30 days to
the main event, the Effie Week which will commence on the 16th of
November to end with the grand finale of the Effies on November 22,
2012.
Ahamed Aroos, Project Chairman, Effie Awards Sri Lanka, explaining
the lineup said, “The events will comprise of twists of fun and thrill
to learning and knowledge sharing. The Effie Week will kick off with the
Amazing Race: Effie Week Edition, a day packed with multiple experiences
of team work, can-do attitude, a zest to win and every moment filled
with fun and excitement for the advertising fraternity on Saturday,
November 17, 2012. The Race will be open to a maximum of four teams from
an agency to compete and claim victory.”
The weekend will be followed by a workshop which will be open to
advertising agencies, marketeers, brand managers and CEOs which will be
held on November 20, 2012. This half a day session will encompass
knowledge sharing and learning on various facets of effectiveness such
as Effective Marketing Communications, Effective Branding and Effective
Leadership. In today’s volatile business environment being effective is
becoming a very important element of any successful campaign.
“The Effie Week will come to a close with the Gala Awards Night of
Effie Awards Sri Lanka for 2012, which will recognize and reward
campaigns for their effectiveness, judged by an eminent panel of judges
with experience from across industries such as marketing, advertising,
media, research and academia.The best campaigns will receive accolades
for their insight, big idea, strategy, and execution under the grades of
Gold, Silver and Bronze Awards,” said Gamika De Silva, Vice President
Projects – SLIM.
Sri Lanka is yet to win gold at the Effies. It is anticipated that
this year, Sri Lanka will have the honour of winning Gold.
As an effort to support this motive, Ben Lightfoot, the President of
Effies Singapore and CEO of the Grant McCann World Group Singapore,
conducted a workshop on “How to win an Effie” at the participants brief
which was held on October 5, 2012.
Effie Awards 2012; Ideas that work - Effie identifies and rewards the
most significant achievements in marketing communications. “It
consistently focuses on the results or the effectiveness of a campaign
to meet the originally stated objectives. However, the criteria to win
an Effie is not merely limited to results, but rather focuses on the
analysis of the environment, stating the aligned objectives, development
of a winning strategy and its implementation which all lead to results
in the market place.
Therefore, creativity or the execution of a campaign is not the core
of this industry, but rather an evaluation of the entire communications
process, which ultimately leads to delivering superior results in the
market place,” said Imal Fonseka, Head of Judging Panel.
Tilan Wijeyasekera, President SLIM expressing his views on the
national body’s involvement with the Effies said “It was a significant
achievement when the Sri Lanka institute of Marketing managed to secure
the rights to hold the Effie Awards in Sri Lanka for the first time in
2008.
Since its inception in 1968 by the American Marketing Association (AMA,)winning
an Effie has become a global symbol of achievement. |
