Jetwing Hotels recognized at ITB Forum
In a month filled with awards and recognition, Jetwing Hotels was
further brought into the limelight, being one of three winners chosen
under the 'Inspiring Stories from Destinations' category at the
Responsible Tourism forum at ITB Asia organized by Wild Asia. The entry
focused on Jetwing's Corporate Social Responsibility initiative, known
as the Jetwing Eternal Earth Programme (JEEP), which covers all measures
and activities undertaken by the company to uplift communities,
implement sustainable practices and create a positive action for the
environment.
The presentation took place at ITB Asia, Singapore, which is an
annually held show and convention for those in the travel and
hospitality industries. Every year, the Wild Asia team host a
Responsible Tourism Forum which focuses on accounts of people and
companies that have made a difference. Jetwing's presentation was met
with much interest, along with much encouragement for the future.
"We are delighted and honoured to be chosen as one of the winners at
this forum which is a further validation of all our efforts and
achievements when it comes to sustainable tourism in Sri Lanka. The
Responsible Tourism Forum was an ideal platform to showcase all our
efforts coming under our JEEP programme to a wide international
audience. The Programme is a major part of who we are. Helping
communities, people, the environment has always been in our DNA. We are
thankful to ITB Asia and Wild Asia for selecting us as winners and the
opportunity to tell our story", Head of Sales and Marketing Ishanth
Gunewardene said.
Jetwing Hotels has long believed that tourism cannot exist in
isolation; only working well when there is an intimate relationship with
communities, and through education of the future generations can Sri
Lanka and the world, be sustained. Through the JEEP, Jetwing Hotels
reaches children, teachers, individuals, and visitors, encouraging
positive action for the environment.
Community Outreach Initiatives showcase the ongoing programmes
carried out by the hotels which connect with the local community.
Examples include the Jetwing Youth Development Programme (JYDP) that was
implemented to provide opportunities for unemployed youth in rural areas
in the hospitality sector and the Tuk Tuk Project which utilizes a taxi
line from the local community to carry out the hotel-based excursions
around Galle from Jetwing Lighthouse. Humanitarian programmes cover the
regular community-based activities that are carried out throughout the
year by all hotels. For example, Jetwing Lighthouse carries out several
'Shramadana' projects, the largest being the cleanup operation of the
heavily polluted Mirissa Harbour in 2011 in collaboration with the local
naval base and local whale watching operators. The Mirissa Harbour is
the base from where whale watching tours run, which is estimated to now
attract over 10,000 tourists each year.
Eco Projects are initiatives undertaken by Jetwing in the field of
conservation and raising awareness on the environment. More recent
initiatives include the demarcation of a Loris Conservation Site and
establishment of a Loris Information Centre at Jetwing Vil Uyana and the
opening of the Whale and Dolphin Centre at Jetwing Lighthouse to
generate awareness and aid conservation and research efforts in Southern
Sri Lanka on Blue Whales.
In addition to the above, 'Trees for Life' is an afforestation
initiative undertaken by Jetwing at Talawila where hotel guests have the
opportunity to make a contribution towards offsetting their carbon
footprint. To date, over 3500 trees have been planted at both the
previous site at Hunas Falls (3000+ trees from 2008 - 2011) and at
Talawila (750 trees in 2012). In addition, each Jetwing hotel adopts two
foster schools each year where awareness programmes are regularly
carried out by the resident naturalists based at each hotel throughout
the year targeting school children on topics relating to environmental
conservation. |