NCE participates at China Xiamen Int'l Tea Fair

The National Chamber of Exporters of Sri Lanka (NCE) participated at The third China Xiamen International Tea Fair recently. The NCE delegation was headed by M. Shiham Marikar, Director Trade promotion and comprised of seven tea exporting companies.

Xiamen Tea Fair is a prestigious international trade fair dedicated exclusively to showcasing the latest in the tea industry. The total exhibition area consisted of 22,000 square meters accommodating 1000 standard booths.

The 2012 edition of the fair increased participation of countries with separate National pavilions. More than 50,000 trade visitors visited the Fair.

NCE had its own pavilion comprising of 7 Sri Lankan Tea export companies. Ambassador Tea , Asia Tea Packaging (Pvt) Ltd. , GTL Lanka (Pvt) Ltd. , Lanka Serenities , Lumbini Tea factory (Pvt) Ltd, Union Commodities (PVT) Limited , and Venture Tea Company (PVT) Limited were in the NCE delegation.All the above companies had their 9 sqm stalls and 2 representatives from each company were at the stall meeting with potential buyers.

The Tea Industry in Sri Lanka has performed exceptionally well in the Chinese market, and has achieved a remarkable growth year by year.

Commonly known as red tea, black tea accounts for 1-2 % of China's huge RMB 80 billion tea market. However innovative marketing strategies adopted by the Sri Lanka industry such as different flavours and modern packaging are winning new consumers from the

Younger generation. The results clearly indicate that as though black tea consumption is a new experience, it is gaining a wider popularity in China.

NCE organized a complete package for its delegates covering Stall bookings, Stall construction, Air Ticket , Hotel Accommodation , Shuttle service to and from Airport , Hotel and the Exhibition Center.

These services were well appreciated by the delegates.

Participation at the China Xiamen International Tea Fair provided excellent opportunities for the growth of Ceylon Tea in the rapidly developing hospitality and retail markets in China.

NCE plans to participate in 2-3 more Tea related exhibition in Emerging markets during 2013.