Prima in $ 40 Mn expansion drive in Sri Lanka
Prima Ceylon Ltd., Sri Lanka's the dominant household multinational
brand, has earned praise for its role in contributing to our export
revenues. "We meet 80% of Sri Lanka's domestic demand for wheat flour
and more importantly, we also do significant wheat flour exports,
originating from our Trincomalee mills, thereby contributing to Sri
Lanka's exports drive as well," said Tan Beng Chuan, Group General
Manager of Prima Group Sri Lanka on 10 October.
Tan Beng Chuan, Group General Manager of Prima Group Sri
Lanka ( L ) met Rishad Bathiudeen, Minister of Industry and
Commerce recently |
Rishad Bathiudeen, Minister of Industry and Commerce met Beng Chuan
and discussed Prima's supply side role emphasizing on his Group's sister
firm Prima Ceylon Ltd, which is a Lankan household brand name that
supplies close to 80% of domestic wheat flour needs.
Minister Bathiudeen said: "We acknowledge Prima for its role in Sri
Lanka's domestic food security by maintaining strong buffer stocks.
I am also given to understand that Prima wheat flour milled at the
Trincomalee plant, consists of almost 90% of our annual exports to
Indonesia, which stood at $ 118 Mn in 2011. We thank Prima for
supporting our exports drive and also being a strong business link to
Indonesia, an ASEAN member."
"We also play a significant role in Sri Lanka's food security as we
always keep about three month's flour stocks with us," revealed Prima
officials accompanying Tan Beng Chuan. "Prima is also the main supplier
to Sri Lanka's bakery and F&B sectors.
We estimate Sri Lanka's annual wheat flour market to be between
550,000 - 600,000 tonnes annually," they said, adding: "We are currently
on $ 40 Mn manufacturing and infrastructure expansion drive in Sri
Lanka."
Prima's multinational network operations in Asia are in Malaysia,
Indonesia, Australia, Hong Kong and China. |