T20 World Cup set to break broadcast records
In less than a week’s time, the world’s top Twenty20 cricketers will
be playing across four venues in Sri Lanka and host broadcaster and ICC
Global Media Rights partner ESPN STAR Sports (ESS) is gearing up its
production to make sure the people across the 226 territories, the
highest ever for an ICC event to date, will enjoy an unrivaled spectator
experience all from the comfort of their living rooms.
The event is set to reach an audience of more than 1.5 billion, a
record for any cricket event, thanks to new and extended agreements
secured by ESPN STAR Sports.
This includes a groundbreaking partnership with ESPN in the US,
Caribbean, Central and Latin America and the continued coverage of the
ICC World Twenty20 in Europe via Eurosport, this time in 18 languages.
Following on from the world class production of the ICC Cricket World
Cup last year, ESPN STAR Sports will produce High Definition (HD)
broadcast coverage using 29 cameras, an array of on-air enhancements and
compelling graphic presentation to accompany the insightful and trusted
voices of its expert group of commentators.
The live broadcast will feature 16 commentators and legends of the
game from the leading participating countries. These include Sourav
Ganguly, Sanjay Manjrekar, Wasim Akram, Ramiz Raja, Ian Chappell, Tony
Greig, Mark Waugh, Damien Fleming, David Lloyd, Nasser Hussain, Ian
Bishop, Simon Doull, Pommie Mbangwa, Russel Arnold, Harsha Bhogle and
Alan Wilkins. There will also be extensive radio coverage of the ICC
World Twenty20.
In Sri Lanka, national broadcaster Sri Lanka Broadcasting Corporation
(SLBC) will cover the event. Outside of host country, the event will
have radio coverage from Channel 2 (Middle East & North America), All
India Radio (India) BBC (UK), SABC (South Africa), Sport Radio (New
Zealand), Croc Media (Australia) and CMC (Caribbean). Channel 2 is also
doing live commentary on the internet via Cricket Radio. |