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'The Fashion Circle.com', world's first fashion portal launched

WELOVEIT Studio, a strategic design studio in Sri Lanka launched Sri Lanka's first-ever online designer portal ? The Fashion Circle at "The Fashion Circle Runaway Show" held recently at Mount Lavinia Hotel.


Chief Guest for the event Fouzul Hameed Managing Director of HAMEEDIA lighting the oil lamp

The portal, a world's first concept, brings together all fashion professionals - fashion designers, hair and makeup artists, models, Retail Brands, choreographers and fashion photographers globally in to one platform .

The Fashion Circle was launched by the Chief Guest for the event Fouzul Hameed Managing Director of HAMEEDIA, Mohamed Ziham - CEO of The Fashion Circle and WELOVEIT Studio, Dilakshan Dariju Chief Operating Officer and Ashan Kumar, Managing Partner.

The Fashion Cricle Runway Show featured collections from Prabath Samarasooriya, Nordica, Krishanthi Fernandopulle - Rainbow, Ramona Oshini, Spanish Holiday, Iesha Hettigama. Hot Air balloon, Lonali Rodrigo, Soul Funk and Ayodhya Ratnayake, Vintage Fusion.

Many Sri Lankan designers get inspired from western designers, and The Fashion Circle provides a platform for Sri Lankan designs, talent and aspirations to inspire the rest of the world through our identity, positioning Sri Lankan Fashion niche. Sri Lanka has many talented individuals that are just waiting to be discovered and absorbed into the fashion industry.


Dilakshan Dariju - Chief Operating Officer - The Fashion Circle, Ashan Kumar – Managing Partner - The Fashion Circle, Krishanthi Fernandopulle, Ayodhya Ratnayake, Prabath Samarasooriya, Ramona Oshini, Mohamed Ziham – CEO - The Fashion Circle, Lonali Rodrigo, Brian Kerkovan and Iesha Hettigama at the launch

Mohamed Ziham, CEO of WeLoveIT Studio and The Fashion Circle said, "The Sri Lankan Fashion industry gateway to a global platform just opened through the introduction of The Fashion Circle and the entry to Fashion 3.0.

The portal will be introduced to other geographies within the next couple of months to further enhance our offering as a true sustainable Fashion portal. I would also like to thank my team, volunteers, all our partners and sponsors who helped us to organize the Fashion Circle Runway Show. This is an innovation from Sri Lanka to the World of Fashion".

The site will also give an opportunity for retail brands to feature and communicate its products and services providing a total solution for one's fashion needs.

It will, in the months to come, integrate the facility for fashion designers to sell their collections online. The Fashion Circle features sub sections that features different facets in the realm of fashion.

'Top Steels' features the latest fashion trends, 'Ask a Designer' focuses Q & A session with a featured designer per month and 'Designer Labels' is a section that is dedicated for fashion designers to showcase their creations.

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