Elephant House has a sweet solution for Sri Lanka's health conscious
Sri Lankans have been increasingly turning to healthier lifestyle
options in practically every facet of their lives over the past few
years. To facilitate this, many new nutrition supplements and healthier
food products have flooded the market as of late, with more gyms and
yoga classes cropping up across urban centers as well.
Elephant House recognised this need and impending trend long before
it virtually became a phenomenon in the country and in fact released its
LITE ice creams range into the market in 2008, offering health conscious
people and weight watchers a delicious dessert option to indulge in
without guilt, sweetened with sucralose, a US Food and Drug Authority
(FDA) approved diabetic sweetener.
Irrespective of wanting to live a healthier life or being forced to
do so due to illness, the LITE range offers a solution in both chocolate
and vanilla flavours to please the palates of these individuals. The
range is also the first locally produced low sugar-low calorie ice cream
range in the country, owing to the fact that Elephant House Ice Cream
has had a
continuous focus on identifying what consumers both want and need,
making it accessible before others in the market have been able to do
so.
Depravity should not necessarily be the first thing a person
requiring a healthier lifestyle should think of when it comes to the
many changes that need to take place. This is why the Elephant House
LITE range offers them a chance to still indulge in sweet treats such as
ice cream without guilt or worry. The range is available at all Keells
Super, Arpico and Laugfs supermarkets across the country, giving
health-conscious Sri Lankans access to this delicious dessert option.
Expressing his views, Head of Frozen Confectionary and Vice President
of John Keells Holdings Neil Samarasinghe said: "We have maintained our
position as the nation's favourite ice cream by placing consumers' needs
first and giving them more options to chose from.
"This has ensured that the entire populous has a chance to indulge in
the goodness and taste we offer, the LITE range being one of these
options that have allowed a far greater number of people enjoy their
favorite ice cream across the country." |