Maliban Lemon Puff with a refined taste for generations

Sanjeevi JAYASURIYA

Maliban Biscuit Manufactories (Pvt) Ltd. re-launched one of their most popular and sought after brands 'Lemon Puff' that has been a favourite biscuit among Sri Lankan youth for more than 40 years. The new and improved Lemon Puff comes with a refined taste, improved texture and a whole new attractive packaging, all for the same price.

"We have over the years won the hearts of customers. An organization with good moral values and always believe in supplying the best to our customers even if it means that we have to sacrifice making profits. Maliban has become the strength of generations past and present and will be the strength of generations to come, as a trusted brand name that offers nothing but the best in terms of quality, taste and nutrition," Maliban Biscuit Manufactories (Pvt) Ltd CEO, D. L. Weerasuriya, said.

As the third generation biscuit manufacturers, Maliban is confident that quality of its products will enable the company to reach the sales targets. The newly introduced Lemon Puff is vibrant, appealing to youth, entertaining and authentic. It will be available in more than 80,000 outlets across the country including the North and the East, he said.

"The consumers today are quite different to the consumers five years ago. They have become more knowledgeable. Based on these consumer trends we keep upgrading our products. The new Lemon Puff is also a result of this. The recipe has been fine-tuned with a more creamy biscuit, and will come out in a new packaging. A total new offering altogether," Maliban Sales and Marketing CEO, Ravi Jayawardena said.

Concurrent to bringing out the upgraded product, Maliban also introduced the new brand ambassadors of Maliban Lemon Puff, pop duo and youth icons Bathiya and Santhush, the two biggest names in the Sri Lankan music industry. At the re-launch, a formal document was officially signed by the celebrities to mark their agreement.

"Maliban Lemon Puff is a very vibrant rejuvenating youth brand.

Therefore, we thought it is very appropriate in endorsing two very vibrant and popular youth icons, Bathiya and Santhush as brand ambassadors, whose personalities will complement what this brand stands for. The all new Maliban Lemon Puff will deliver a unique lemon sensorial experience, which Sri Lankan consumers expect from the pioneer," he said.

"It is an absolute pleasure to begin our association with Maliban and specifically Lemon Puff. As artistes BnS has always tried to associate ourselves with something fresh and youth oriented. Maliban Lemon Puff is very much on target in that regard. It is also been exciting to revive such an iconic jingle which we hope will reach out to all Sri Lankans and give them the same joy and enjoyment as the delicious biscuit itself," speaking on the initiative the new brand ambassadors Bathiya and Santhush said.

With its remarkable tangy flavour, crispy texture and unique taste incomparable to any other, Maliban Lemon Puff is relished not only locally but also in 20 other countries with a marked presence in the European market, which has been a significant achievement for the Company.

The most noteworthy factor about Lemon Puff is the use of natural lemon oil minus any artificial flavours, which makes it one of the safest brands to be consumed by children. "In today's commercially driven environment where everything boils down to rupees and cents, people take decisions based on money. But we are very happy to say that from a marketing point of view that Maliban does not take that route. We always use the best ingredients whatever the cost," Jayawardena said.

Maliban Biscuit Manufactories (Pvt) Ltd. has taken innovation to a new level with the introduction of five new products during the last three months, a record time and has further plans for the future which would be good news for the consumer. "There are more products of very popular flavours in the pipeline coming out based on consumer understanding," Strengthened by ISO 9001, ISO 14001, ISO 22001, OHSAS 18001 certificates and various other international and national accolades, Maliban Biscuit Manufactories (Pvt) Ltd. remains a pioneer in the confectionary sector bringing taste and innovation throughout generations.