Anti- tobacco lobby protest movie with smoking scene
Rasika SOMARATHNA
Several organisations in the forefront of the anti-tobacco campaign
voiced disapproval about the alleged depiction of smoking and liquor
consumption scenes (uncensored) in a Sinhala film being screened
islandwide.
The National Authority on Tobacco and Alcohol (NATA), following
objections, is planning to request the Censor Board and Arts Council
either to delete the scenes or run health risk and warning messages
provided by NATA at the bottom of the screen during the entire length of
the smoking or drinking scenes.
NATA issued new guidelines to be followed by television channels
regarding airing of programmes depicting smoking and drinking scenes
from September 1, 2011.
This replaced the mosaics used earlier to cover such scenes.
Broadcasters were instructed to either delete such scenes or carry
messages warning of the dangers and ill-effects of tobacco and alcohol
when such scenes were aired.
According to NTCA Act No 27 of 2006, advertising, promotion and
sponsorship of tobacco products and portrayal of smoking and alcohol use
in public (either directly or indirectly) is prohibited.
However, there is an ongoing debate on whether such guidelines are
applicable to films screened at cinema halls.
NATA chairman Prof Carlo Fonseka said irrespective of what the law
says, there was a moral obligation on the part of both authorities and
artistes to ensure that such scenes do not promote tobacco and alcohol
use.
Prof Fonseka said he received a letter of protest from the Cancer
Care Association Head and National Cancer Institute medical officer, Dr
Samadhi Rajapaksa who is a prominent social activist.
“The letter was taken up at our board meeting and we decided to
forward a request to the Censor Board and the Arts Council on the
matter. We also decided to forward a copy to the Attorney General
seeking his observations and recommendations,” Prof Fonseka said.
Meanwhile, Dr Rajapaksa said he decided to send a letter of protest
to NATA after watching the film during its maiden screening recently. |