Expolanka Freight rebrands global identity as EFL
Expolanka Freight Limited (EFL) unveiled its new identity,
consolidating its position as a key global freight forwarder, taking its
brand to the next level and making it one to reckon with in the world of
international freight.
“Our goal is to become a truly global company. We aim to achieve this
by creating a strong brand identity, establishing best practices and
transcending customer expectations. Our brand becomes our DNA, and the
singular voice of every player in the team”, affirmed EFL’s COO, S.
Senthilnathan.
Paddy Weerasekera, Head of Marketing, Corporate Communications & CSR,
Expolanka Holdings PLC said, “EFL’s logo is simple, personal and
reflects the company’s strong heritage.
Its lines are clean and clear, underscoring the belief that
confidence, consistency, transparency and trust drive everything the
Company does. It is the hallmark of its passion, that of its people and
the promise of its future”.
“Conceptually the new identity represents the pure simplicity of
ideas which is what the Company does.
Its shape represents a cargo container while the bevel edge
highlights the thought that it does not take the usual route. It does
not limit itself to just the obvious way of doing things. The colour
Orange connotes that EFL is fresh, confident and contemporary”,
Weerasekera said.
“We are proud to re-launch our brand as EFL, making it more vibrant
and giving it greater visibility as a global brand.
This rebranding exercise is to establish a common identity, highlight
our strengths and lead us to becoming one of the leading forwarders
across the world.
‘We are very confident that this will propel us among the world’s top
freight and logistics companies, creating our niche in the global market
and differentiating ourselves through our personalised and simplified
logistical solutions”, Senthilnathan added.
Launched 30 years ago, EFL commands a global footprint today with an
1200+ staff strength across 15 countries and 45 cities and a strong
presence in the Indian sub continent. Complementing Sri Lanka’s vision
to be a regional maritime hub, a Rs. 600 million, 100,000 sq ft
state-of-the-art storage facility with value additions is currently
being constructed.
High standards, the delivery of energy efficiency and the adherence
to global health and safety requirements have set the benchmark very
high for all those who follow.
EFL has the distinction of being recently awarded CarbonNeutral
Certification by the Carbon Consulting Company thus making it Sri
Lanka’s first-ever CarbonNeutral Freight & Logistics Company, and one of
the first in Asia.
The Company has also received various awards presented by world
renowned carriers and consistently commanded an eminent position under
the IATA ranking. |