Sri Lanka Telecom unveils Abhimaana broadband

Sri Lanka Telecom unveiled ‘Abhimaana’ broadband package for government sector employees.

Greg Young, CEO of SLT

Government sector employees are the ‘abhimaana’; pride of the nation - and this high speed broadband package has been launched as a token of gratitude to their untiring efforts. The package is denoted by the ‘nil manel’ or blue lotus, the national flower of Sri Lanka.

In accordance with the pioneering vision of the ‘Mahinda Chinthana’ in developing ICT literacy in the country, the government has been undertaking many initiatives to transform this vision intro reality.

As the largest telecommunications provider, SLT is playing a key role in supporting the government’s vision by fostering innovation and driving IT literacy.

Greg Young, CEO of SLT, said, “The SLT Abhimaana broadband package will offer a superior broadband experience to government sector employees.

We believe that IT education should be inclusive and Abhimaana will help bridge the digital divide in the country. Abhimaana will showcase SLT’s superior broadband platform complete with higher data volumes and offering consistent, uninterrupted, high-speed internet access. SLT has pioneered broadband in the country and has been propelled ahead as the No. 1 ISP in the country to provide dedicated broadband for customers.

As the national telecommunications provider it is part of our mandate to support the government’s vision of providing IT access to all Sri Lankans by 2015.

“And with the launch of the Abhimaana package, I believe we are moving one step closer to this vision.”

Roshan Kaluarachchi, Chief Marketing Officer, SLT speaking about the package said, “The Abhimaana package will be available to all government sector employees and pensioners at a nominal monthly rental.

The package offers data speeds up to 2mbps and usage of 1.5GB with 0.5GB free volume monthly. We are also offering them value additions such as wireless routers at exclusive prices. ur aim is to enable government employees and pensioners easy access to the worldwide web with SLT Megaline, giving them the highest quality voice, consistent, uninterrupted high speed internet and interactive television facilities across the country.”

The Abhimaana campaign will be launched as a holistic 360-degree campaign that will meet customers at every touch point in a bid to forge closer bonds with customers. SLT plans to launch an island-wide activation campaign that will showcase and educate the target market in different regions on the benefits of the package.