SLT sponsor CIM annual conference 2012

The 12th Annual Conference of The Chartered Institute of Marketing (CIM), Sri Lanka Region was held at the Waters Edge, Battaramulla.

CIM Sri Lanka Region Chairperson, Chitrangani Herat Guneratne (Right) accepts the replica of the sponsorship cheque from SLT Chief Executive Officer Greg Young. Vijitha Ratnayake, Roshan Kaluarachchi, Nadi Dharmasiri, Shantha Katipearachchi looks on.

Sri Lanka Telecom (SLT) has come forward to join hands with the CIM Sri Lanka Region as its Strategic Partner for the CIM Annual Conference for the 10th consecutive year.

The partnership was announced at a ceremony at the Sri Lanka Telecom head Office.

This year's Conference aimed to help marketers rise to the financial and ethical challenges in 2012 and beyond and to win in competitive environments. The theme 'Thrive with Lean, Mean and Clean Marketing' was broken down into two sessions, each featuring in-depth case studies and practical insights from industry experts and professionals.

This year's Conference focused on implementation of such strategies and how marketing could support in improving the bottom line".

Shantha Katipearachchi, Vice Chairman of CIM Sri Lanka Region and Co- Chairman commented, "We are delighted and honored to have SLT as our strategic partner for the Tenth consecutive year.

This year's Conference will demonstrate the new marketing mantra of 'doing more with less' and delivering more results despite severe budget constraints while meeting ethical compliance.

The CIM Sri Lanka Region greatly appreciates and acknowledges the management of Sri Lanka Telecom for the support extended over the past decade to improve the understanding of marketing and its application for Sri Lankan businesses". The Chartered Institute of Marketing is the world's largest and most prestigious professional body for marketing, with over 60,000 members world-wide.

The Chartered Institute of Marketing Sri Lanka Region is the fastest growing CIM body, with approximately 1,080 members and almost 3,000 student members in Sri Lanka alone.