Spa Ceylon partners SriLankan FlySmiLes

Spa Ceylon, the luxury chain of Ayurvedic spas and wellness product range, is partnering with the SriLankan Airlines' frequent flyer programme, FlySmiLes, to introduce a one of a kind co-branded loyalty card.

FlySmiLes members will receive a host of benefits including discounts, point accruals and redemptions when they use Spa Ceylon products and services, and Spa Ceylon Platinum card holders will be able to convert Spa Ceylon points to FlySmiLes' Miles as a result of this partnership and co-branded card.

FlySmiLes is designed to make loyal customers of the airline feel special and important by providing a wide range of benefits including reward tickets, reward upgrades, excess baggage, and priority check-in as well as various promotions carried out periodically. The program has a large member base and a growing partner base comprising leisure, travel and lifestyle sectors, enabling members to earn and redeem Miles whenever they use partner services or products. Partnerships enable the program to enhance its value proposition by offering premium benefits to members. Similarly, FlySmiLes' partners also enjoy increased marketing exposure and access to the FlySmiLes customer base worldwide. Mohamed Fazeel, Head of Commercial Operations at SriLankan Airlines, stated, "FlySmiLes equally values its partners and we are pleased to welcome aboard Spa Ceylon, who have broken ground by infusing luxury and wellbeing into our age old Ayurveda traditions."

Shiwantha Dias, Managing Director of Spa Ceylon said, "This co-branded card is a first of its kind, as until now FlySmiLes' co-branded cards have been with bank partners only. We are indeed proud of our alliance with the National Carrier, and to be the first non-bank partner to share a co-branded card with them, which is a significant achievement given that Spa Ceylon was established just three years ago. Globally, spa culture is growing and the modern consumer considers leisure, lifestyle and indulgence factors when selecting a holiday destination, therefore our alliance with SriLankan Airlines is both fitting and appropriate."

Spa Ceylon, synonymous with Luxury Ayurveda, offers extensive spa menus consisting of over 25 carefully designed signature treatments inspired by Sri Lanka's rich Ayurveda heritage, and were nominees at the prestigious 2011 Asia Spa Crystal Awards, dubbed the 'Oscars' of the spa industry.

"We were nominated under the dual categories of Natural Product Line and Spa Ritual of the Year; the spa ritual being for our 'Hot Sand Massage Ritual', known as the 'Veli Pottani Thaweema', a tradition of the ancient Royals," stated Dias. "Our intention is to enter 10 to 15 EU markets starting with the UK by the end of the year."

"We also plan to set up our own retail operations in India around the same time- as you can see, we intend taking Spa Ceylon and our age old Ayurveda traditions across the globe and this latest affiliation with the National Carrier is definitely a step in that direction," Dias said.