Shaw Wallace stall at 'Pro Foods' Expo
Leading FMCG and food service company Shaw Wallace Ceylon Ltd enjoyed
a record number of visitors at its stall at the recently concluded
"Pro-Foods Pro-Pack" exhibition held at the BMICH.
Exhibiting a wide range of food products from its large portfolio,
the Shaw Wallace stall received several thousand visitors from all walks
during the three-day exhibition.
The Shaw Wallace stall at the ‘Pro Foods’ Exhibition. |
The exhibition also showcased the newest additions to the Shaw
Wallace's product range, namely Captain Soya Meat which is now available
in the local market in 90g and 65g pack sizes and in a variety of
popular flavours.
Chief Operating Officer of Shaw Wallace Ceylon Ltd, Shilanth Boteju,
said, "This is our fifth year at this exhibition and the response from
both the industry and the public has been encouraging. We look forward
to being part of this exhibition in future years".
With over a century of experience in the field of marketing and
distribution, Shaw Wallace Ceylon Ltd is in the process of transforming
into a dynamic business entity since its take-over by Agri Business and
Food specialist - Renuka Holdings PLC.
Its sister company Richlife Dairies Ltd manufactures a range of
dairy-based products such as liquid milk in tetra, flavoured milk,
yoghurts and curd. The company also manufactures the "Cheers" juice
range under the Richlife brand.
Shaw Wallace Ceylon Ltd currently enjoys significant market share
through local brands such as the flagship Captain Canned Jack Mackerel,
Plaza Mackerel, Sun Gold Instant drink mixes, Rainer's colouring and
essences and Renuka Coconut products which are available islandwide in
groceries and modern trade outlets. "We strive to make our products
available to our consumers as conveniently as possible.
With a dedicated sales team headed by a new management team, it is
our objective to increase the visibility of our product range so that
every Sri Lankan would have a Shaw Wallace Product in their household",
Boteju added.
According to Shamindra Rajiyah, Managing Director of Shaw Wallace
Ceylon Ltd, "Research conducted islandwide has revealed that the Captain
brand name has a very high recall rate and is instantly recognised owing
to the quality and standards this brand has set for generations. Hence
it was a strategic decision on our part to extend a range of products
under the Captain Brand.
The launch of Captain Soya is the very first extension we are
undertaking and we look forward to adding new and innovative products
for Sri Lankans to enjoy"
With a turnover of over Rs. 5 billion, 1240 employees and operating
in 23 locations in the country, Renuka Holdings PLC is responsible for
the strategic direction of the group.
It has entered into strategic alliances and made far sighted
acquisitions that will add value to its long term interests.
|