Finagle introduces “Frozen ready-to-bake” range
After 12 years of operation, Finagle Lanka (Pvt) Ltd. has broken new
ground in the launch of its innovative range of “ready-to-bake frozen
dough,” a boon to commercial food service providers. The pioneering
venture was the culmination of a rich story of dedication, persistence,
vision and hard work, which marks a milestone for the company and
optimally positions it for future growth.
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Managing Director of Finagle Lanka
(Pvt) Ltd. Mahinda Ranasinghe handing over the Frozen
Finagle pack to CEO of Brandix Lanka Ashroff Omar. Standing
from L Buddhi Ratnayake – Head of Sales and Marketing,
International Permanent Consultant of Finagle Lanka Master
Chef Bob De Meyer and Gayan Arapaksha Production Director. |
The launch was preceded by the initial introduction of the range that
was presented by Finagle Lanka’s Managing Director Mahinda Ranasinghe to
the company’s strategic business partners, the founder of Phoenix
Ventures M.H. Omar, CEO of Brandix Lanka Limited Ashroff Omar and
Brandix Directors Aslam Omar,. Feroz Omar and Ajit Johnpillai recently,
at Brandix’s Marco Polo restaurant.
A presentation on the company’s history leading up to the present
launch was delivered by Finagle’s Head of Sales and Marketing Buddhi
Ratnayake and President - Chef’s Guild of Sri Lanka Chef Tyrell
Wasalathanthrie spoke on behalf of the baking professionals. A number of
Chefs of leading Five Star Hotels and connoisseurs in the catering were
present at the launch, where they were hosted to a baking demonstration
and sampling of the novel frozen dough range. The products included a
range of Croissants, Chiabatta, White Baguettes, Brown buns, White soft
rolls, whole wheat rolls, whole wheat baguettes and white soft buns.
“It has been a continual upgrading and strict adherence to world
–class standards in order to leverage the strengths of our brand to
evolve it into one that is even better,” said Belgian Master Baker and
Finagle Lanka’s International Permanent Consultant Bob De Meyer. “Our
new frozen concept is simple but impactful. It represents our brand
promise, to consistently deliver premium quality baked goods to every
one of our customers.”
Bob De Meyer is an internationally reputed baker with over 40 years
experience, having worked in several countries including a stint of over
20 years at Uniliver International. He is the guiding force behind every
step of the company’s journey to excellence.
Finagle Lanka’s Managing Director Mahinda Ranasinghe stated, “We
intend to grow the value of our brand by continually providing
top-quality products and service to our customers.
Our new product range is the first step in our ongoing process to
build trust with our customers and to better strengthen our position in
the baking industry.”
“Our goal is to continue to offer new, healthy and wholesome products
that our consumers have come to trust us to provide,” said Finagle
Lanka’s Head of Sales and Marketing Buddhi Ratnayake. “We’re excited to
expand our product portfolio, specially our new range which provides
convenience and cost effectiveness to the catering industry.
With our fleet of freezer trucks, our clients can be assured of
hygienic and high quality frozen products delivered at their doorstep.”
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